• Job Description

  Req#: JR1093093

  Job Description :

  Context:
  Diageo Canada’s ambition is to build the best performing, most trusted and respected consumer company in Canada! We are a total beverage alcohol company operating within the spirits, beer and RTD categories. The Regional Customer Development Manager (RCDM) will lead trade marketing plans in the province of Ontario, more specifically with the LCBO, one of the world’s largest purchasers of Beverage Alcohol Products. This is a very demanding and fast paced role!
  
  The successful candidate will have accountability to the region for all retail activities pertaining to the Diageo portfolio. They will require a deep understanding of the provincial merchandising rules, regulations and timelines. This role will reside in Diageo’s downtown Toronto office.
  
  Purpose of Role:
  
  Reporting to the Ontario Performance Management Director (PMD), this person will lead the development of regional retail trade marketing plans which deliver upon both brand strategies as well as customers goals to support the achievement of regional objectives for the spirits portfolio.

  This includes strategically and collaboratively planning with the PMD, Key Account Managers (KAM), Customer Marketing and Sales Broker (Breakthru) 9-12 months in advance and applying for all agreed upon programs on time. Manage all ordering for all promotional tools and assisting in the preparation of all regional point of sale materials ensuring they reach the Breakthru Sales force and in some cases the LCBO in a timely manner. This role has customer facing responsibilities and will work closely with LCBO marketing to build out and implement strategic plans that will bring our brands to life in store and online.

  In partnership with key finance partners, PMD and KAM, they will also lead their regional retail budget and ensure they do not overspend. They will build and maintain relationships across internal and external partners, working closely with the Customer Marketing team, Ontario Sales Team as well as the LCBO Marketing teams. The RCDM will ensure the Trade Development Manager at the Sales broker is fully advised of all upcoming regional and brand programming commitments.

  Must have excellent analytical, influencing, interpersonal, presentation and communication skills
  

  Diageo Capabilities:
  

  • Customer focused and able to present to the LCBO as the need arises
  • Able to understand consumer / shopper needs and behaviors and apply to planning
  • Accuracy and attention to detail are critical –
  • Effective time management
  • Collaborative working style
  • Understands the implication of various activities to the P/L
  • Able to lead multiple tasks and meet multiple deadlines
  • Delivers on promises & takes ownership
  • Positive attitude and solution focused mentality. Generally able to adapt when faced with new challenges.
  • Identify process improvement opportunities
  • Able to effectively prioritize issues and build on acquired knowledge when making decisions
  • Good interpersonal and communication skills
  • Open to seeking and responding to feedback

  
  Top Accountabilities:

  • Translate consumer brand strategies & customer marketing plans at the regional level into retail (and on premise) programming ideas
  • Develop and maintain a retail activity calendar which is on strategy
  • Own the regional retail budgets
  • Optimize the efficiency of activities and spend
  • Conduct program measurement and evaluation of activities and recommend changes if necessary
  • Regionalization of sales tools
  • Lead sampling budget and execution

  
  Qualifications and Experience Required:
  Crucial:

  • Speaks fluent English
  • 3 - 5 years of Trade Marketing experience required within a fast paced CPG environment.
  • Post-Secondary Education
  • ESSENTIAL: Strong MS Office knowledge including advanced Excel
  • ESSENTIAL: Ability to build positive relationships and collaborate with cross-functional teams
  • Excellent influencing skill
  • ESSENTIAL: Must have excellent analytical, organizational, presentation and communication skills
    
    Desirable:

  • LCBO experience

  Worker Type :

  Regular

  Primary Location:

  Downtown Toronto

  Additional Locations :

  Job Posting Start Date :

  2024-02-05

• About the company

  Diageo plc is a British multinational beverage alcohol company, with its headquarters in London, England.

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