M3 Global Research
Research Analyst, Media Insights & Channel Strategy (Remote)
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Job Description
- Req#: REF1914L
Employer Industry: Healthcare Innovation and Digital Solutions
Why consider this job opportunity:
- Competitive salary with comprehensive benefits package
- Opportunity for career advancement and growth within the organization
- Flexible work environment with remote work options
- Engaging and innovative workplace focused on healthcare advancements
- Chance to impact healthcare marketing strategies and client success
What to Expect (Job Responsibilities):
- Conduct media and channel analysis to derive insights on HCPs and patients' interactions with various media platforms
- Perform competitive advertising analysis using M3 MI ad intelligence data to assess audience targeting and messaging strategies
- Develop actionable strategic recommendations for clients regarding media channel prioritization
- Create high-quality PowerPoint presentations that provide strategic insights on media consumption and advertising trends
- Collaborate with Sales and Service teams to align insights with clients' media planning and marketing objectives
What is Required (Qualifications):
- Minimum of 3 years of experience in a media planning agency, communications consultancy, or healthcare research firm
- Strong understanding of the healthcare/pharma media landscape
- Proven ability to interpret audience consumption data and communicate actionable insights
- High proficiency in Excel, Cross-tabulation platforms, and PowerPoint
- Excellent communication skills and ability to work independently in a remote team environment
How to Stand Out (Preferred Qualifications):
- Direct experience with M3 MI platforms and data
- Familiarity with data visualization tools such as Power BI, Dapresy, or Tableau
- Educational background in Advertising, Communications, Marketing, or a related field
#HealthcareInnovation #DigitalSolutions #RemoteWork #CareerGrowth #MediaAnalysis #DataInsights
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