Senior Brand Manager Skincare – Elida Beauty

Job Type - Full Time

Who we are … we are Elida Beauty

Elida Beauty is a very exciting new beauty business within Unilever . We are re-found ing iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were the first time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with our top-quality products at a great value .

Driven by our colleague’s creativity, agility and close connection with consumers, customers and suppliers we are able to unleash the true potential of our loved brands with a fresh start. We ‘Re -Found’ them using a start-up mentality that always ‘finds a way ’. Our ‘no silos ’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues, and the planet alike.

Our iconic brands include: Q-tips, Caress, Noxema, Ponds, St.Ives, TIGI, BedHead

Your Role & Key Responsibilities:

We are looking for a highly motivated, creative thinker with a passion for local marketing to help grow our Skin Cleansing category, which includes Caress, St Ives and Lever 2000.

The ideal candidate will be an integrated marketer who can lead longer term strategic planning and innovation, while delivering the in-year business. The candidate will drive the business forward with strong business acumen, close collab oration with the cross-functional team and direct report, and creative thinking about how to bring the brand s to life .

This position will require an in-depth understanding of brand building, which includes customer and consumer focus, category and channel planning, competitive awareness and P&L delivery, while also helping to establish new marketing models that are laser focused on our target and digital first in nature. The role will re port directly to Skincare Brand Director – US.

Key Responsibilities :

Strategy & Vision

• Develops the marketing and brand innovation strategy for the skin cleansing brands ;

• Brings an iterative, ‘test and learn’ approach to brand innovation and an understanding of agile ways of working towards Minimal Viable Product (MVP) development with a focus on market activation

• Combines a data-driven approach with keen consumer understanding to develop robust, on - trend product mixes; Builds cross- functional buy in to bring innovation to life.

Operations

• Demonstrates agility by working across functions and regions (as necessary) to drive alignment on brand activation

• Showcases proficiency in the areas of Communication Strategy, Product Strategy, Innovation Strategy, and Brand Image; is able to evaluate what characterizes a strong brand strategy and execution ; understands how to access talent to deliver brand activation strategy

• Manages the P&L for brand(s) and possesses superior analytical skills that can be used to understand trends/patterns and adjust the strategy accordingly

• Possesses a strong level of understanding of consumers and how to develop ideas into marketing strategy

• Brings together the sub-functions of marketing in the areas of brand, innovation, insights & planning (research), and media & marketing operations (includes promotions), to effectively develop winning brand strategies and supporting tactics for execution

Your Attributes :

• Strong Bias for Action & Accountability both for self and others

• Growth and competitive mindset – not shying away from fierce competition

• Passion and drive to grow the business

• Senior and diverse stakeholder management and driving alignment

• Strong interpersonal and communication skills

• Creativity in crafting solutions and challenging convention

• Analytical skills to ask key questions and spot early business and performance trends

• A constant desire to improve and optimize , learning and adjusting in real time

• Strong people development skills

Ideal Experience:

• Bachelor degree required , MBA a plus

• 5 + years ’ experience in Brand Marketing

• Strong analytical skills

• Understanding of digital and e-commerce

• Clear demonstration of successful, consistent delivery to the business

• Experience working with agencies and media partners, as well as IAT leadership experience

• Experience working with different customer channels, with a focus on beauty and skincare channels

• Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure

• Ability to deliver both verbal and written communication in a simple, compelling manner.

• Ability to think strategically, both from a brand and portfolio view, as Elida Beauty evolves

• Strong understanding of the Hispanic market

Join us…

To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities.

Most importantly, we will give you the autonomy to use them like a ‘founder ’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas .

Better for our consumers, better for the world and better for each of us

The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and you are eligible to apply for new internal opportunities.

Diversity at Elida Beauty

Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Pay: The pay range for this position is $96,000 to $143,900. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible. Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents