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Senior CRM & Email Marketing Specialist
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Job Description
- Req#: JR106589
Employer Industry: Healthcare Services
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work in a collaborative and innovative environment that values diversity and inclusion
- Engage in impactful marketing strategies that deepen customer relationships
- Leverage advanced tools and technologies to enhance marketing effectiveness
- Participate in a mission-driven organization focused on positive patient outcomes
What to Expect (Job Responsibilities):
- Design and implement personalized email, SMS, and direct mail campaigns aimed at maximizing customer lifetime value and revenue growth
- Lead creative briefings in collaboration with brand and creative teams, providing data-driven recommendations for campaigns
- Conduct in-depth analysis of customer data to uncover behavioral trends and segmentation opportunities
- Align lifecycle marketing initiatives with broader retention goals through cross-functional collaboration
- Track and evaluate performance metrics for campaigns to assess impact and ROI
What is Required (Qualifications):
- Bachelor's degree in marketing or related field
- 5+ years of experience in marketing, with a strong background in lifecycle marketing and campaign execution
- Proven ability to build and manage customer journeys across various communication channels
- Skilled in using Salesforce Marketing Cloud for campaign creation, automation, and reporting
- Strong organizational skills to manage multiple campaigns, priorities, and deadlines effectively
How to Stand Out (Preferred Qualifications):
- Experience in healthcare and/or multi-location retail marketing
- Background in business development, marketing agency, or sales environments
- Proven success in leading, mentoring, and developing a team of marketing professionals
- Ability to analyze customer behavior and apply testing methodologies for campaign optimization
#HealthcareMarketing #CustomerEngagement #CareerGrowth #DiversityAndInclusion #DataDrivenStrategies
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