The Coca-Cola Company

Retail Franchise Lead (Costa Coffee)


PayCompetitive
LocationCuauhtémoc/Mexico City
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: R-119231

      Location(s):

      Mexico

      City/Cities:

      Mexico

      Travel Required:

      00% - 25%

      Relocation Provided:

      No

      Job Posting End Date:

      April 24, 2025

      Shift:

      Job Description Summary:

      • Lead Away from Home (AFH) business with franchise partner (s) - initially with current platforms and stores and as we build additional AFH customer pilots/expansion in the future.
      • End-to-end ownership of the Mexico Franchise Retail strategy across existing markets (plus New Markets that are transferred once contracts signed)
      • To lead and manage all elements of the Costa Coffee business within Mexico Franchise Retail and ensure that Costa Franchising Standards are implemented
      • Responsible for ensuring the successful launch of coffee shops in Mexico adhering to all brand & company standards
      • Responsible for working with global COE and partner to develop and manage F&B menu including managing F&B manager
      • Responsible for driving sales growth and LFL sales with Santa Clara
      • Accelerate store growth of existing MEX business via achievement of NSO targets.
      • Management of poor performing franchisees through SMART action planning and taking action on failure to achieve plans
      • Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals.
      • Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above.
      • Take ownership and accountability for operational standards across our retail store network.
      • Work with local franchise GMs to engage and build locally relevant strategies for each country / partner.
      • Work with Mexico GM, Americas Managing Director, Global Retail Platform team & Europe Head of Franchise Excellence to explore opportunities in creating and testing new formats using data and analysis that represent the franchisee
      • Working closely with franchise partners to support delivery of Costa global brand standards and guest experiences across all markets
      • Ensure appropriate and robust processes are in place with defined KPIs to monitor franchisee performance against objectives.
      • Prioritising strategic commercial objectives to secure commercial advantage over competitors

      Skills:

      Our Purpose and Growth Culture:

      We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  • About the company

      The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia.