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Job Description Summary

Job Description

JOB TITLE: Senior Manager - Colleague Campaigns and Planning

LOCATION(S): London, Bristol, Birmingham, Leeds, Halifax, Edinburgh

HOURS: Full-time

SALARY - £71,000 to £100,000

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

Would you like to help us find, and tell, some of the best stories in Lloyds Banking Group?

The Colleague Communications and Experience team has been created as the centre of excellence to rethink how best we support both the strategic business delivery and cultural transformation through simpler, more targeted and consistent end to end colleague communications and experiences.

This activity directly aligns with the employee value proposition in service of creating a modern and dynamic environment where everyone can perform at their best, at pace while doing all they can to help customers and Britain prosper!

By providing clear and practical narratives and frameworks, it supports the business partnering teams and in-business communicators with pragmatic content, capability building and channel options. It is also accountable for business partnering the non-customer facing and key enabling Group functions who play a critical role in the effective delivery of the strategy and transformation.

About the Opportunity:

Group Corporate Affairs is looking for a senior communications specialist who can drive innovative, integrated campaigns and play a leading role in the Group's narrative development, while building capability in their team.

This role reports into the Head of Colleague Campaigns and Storytelling, and it’s all about using communications campaigns and content to help shape our culture through key audience groups, as well as engaging all our people in our transformation journey through working closely with a broad range of stakeholders.

What you'll be doing:

• Own integrated communications campaigns to address key issues or opportunities and oversee the planning and coordinated delivery to achieve the desired communications outcomes
• Play a leading role in the Group’s colleague narrative development, including prioritisation of themes/language to ensure simplicity, consistency and repetition as well as outcome measures
• Use insight, analysis and expertise to define a limited number of integrated and smart campaigns that include outstanding ideas and developments to build a true centre of excellence
• Work closely and collaboratively with teams across GCA and the wider business, often leading matrix teams and squads, to ensure campaigns are planned and delivered effectively and avoid conflict with complex projects and changes
• Provide strategic guidance and counsel to senior colleagues and GCA business partners, supporting them with their targeted campaigns that align with the Group strategic and cultural priorities
• Have a deep understanding of financial services and the key priorities of the business and our people to provide intuitive and insightful counsel that support critical business priorities

Why Lloyds Banking Group?

If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

What we'll need from you:

• A deep understanding of how to drive engagement and advocacy via integrated creative campaigns, increase reach and develop content across a range of formats including video, events and social media.
• Effective at prioritising multiple demands and working within tight timescales, role-modelling excellent prioritisation skills.
• A passion to embrace and motivate change, continuous improvement as well as a willingness to be bold and bring ideas and experiments
• A commercial growth mindset committed to driving return on investment and seeking efficiencies and impact in all that we do
• Proactive ownership of individual and team performance, taking accountability for collective success and taking pride in being part of being the change we want to see in the organisation
• Ability to work at pace in an agile tech-enabled environment
• Outcome-obsessed and creative problem solver with experience across a wide range of communication formats.
• Strong partnering skills, building an extensive network of subject matter experts across the Group.
• An analytical mind, interpreting and maximising value of data and insight to shape decision making and creation of communications campaigns and strategies

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready to start growing with purpose? Apply today!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.