• Job Description

  Req#: 2949
  
  
  
  
  
  
  
  Please apply online using a laptop or desktop computer.
  POSITION SUMMARY:
  The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. This is a remote position (US). #LI-Remote
  Check out our video Saving Lives: It’s the Best Job Ever
  ACCOUNTABILITIES:
  Primary Functions
  • Drive B2B marketing initiatives that drive product/service adoption (e.g., via lead gen/lead nurture strategies) and directly contribute to achieving the organization’s objectives.
  • Provide strategic direction and oversight for aspects of marketing campaign execution, including results analysis and campaign optimization.
  • Cultivate strong relationships with internal and external stakeholders, most critically in the hematology/oncology referral space.
  • Deliver transformational thinking to how core audiences engage with NMDP and act as a ROI pacesetter for our business development initiatives.
  • Work cross-functionally on non-marketing initiatives that have a cascading impact on how our audiences perceive us at large (e.g., with IT, sales, field staff, or otherwise).
  • Participate in—and act as an NMDP SME within—industry groups, forums, or conferences, as needed.
  Responsibilities
  • Develop and implement data-driven, innovative marketing approaches for segmented B2B clients, collaborating closely with Product Managers, Market Research, and Business Partners to gather insights and secure buy-in from senior leadership.
  • Generate annual marketing plans, including goal setting, strategic planning, and outlining timelines, in collaboration with key stakeholders.
  • Recommend/initiate aspects of marketing campaign execution, including:
    • Content creation (e.g., website copy, blog posts, social media content)
    • Channel management (e.g., paid advertising, email marketing, social media campaigns)
    • Performance measurement and reporting
    • Collaboration with internal stakeholders across various departments (Clinical Operations, Research, IT, etc.) to ensure seamless integration of marketing strategies with broader organizational goals.
    • Management of relationships with external agencies and partner organizations.
  • Manage budgets for assigned business units and initiatives.
  • Mentor junior team members, fostering a collaborative environment and providing feedback to optimize team performance.
  REQUIRED QUALIFICATIONS:
  Knowledge of:
  • Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans
  • Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
  • Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
  • Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience – Salesforce and Pardot preferred
  • Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
  • Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
  • Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
  Ability to:
  • Take market research and turn it into marketing actions
  • Informally lead down and across through team building/mentoring—while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
  • Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP partners that improves our Customer Engagement Index score year-over-year
  • Present to—and receive feedback from—the C suite, executive leadership, and senior leadership
  • Learn NMDP’s key constituents, our affiliated audiences, and the bone marrow BMT industry at large
  Education and/or Experience:
  • Bachelor’s degree in marketing or related field.
  • 7+ years of experience in a marketing role with experience leading cross-functional project teams
  • 5+ years of experience executing lead generation, sales, or business development principles within a marketing plan
  PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
  • Master’s degree in Marketing or related field
  • Experience in medical/healthcare/scientific marketing
  BENEFITS:
  NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information
  Additional Information
  • Number of Openings: 1
  • Pay Basis: Yearly
  • Schedule: Full-time
  • Driver Policy: No
  • Job Family: Marketing
  • Career Category: Established Leader / Established Professional
  • Career Level: 7
  
  
  
  
  
  
  
  
  

• About the company

  The Be The Match Registry is the world's largest hematopoietic cell registry, listing more than 22 million individuals and more than 300,000 cord blood units.

Notice