• Job Description

  Req#: R230015986

  Application Deadline:

  10/16/2023

  Address:

  100 King Street West

  Job Family Group:

  Marketing

  Job Description

  Reporting to the Senior Manager, Global Asset Management Marketing, the Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of exchange traded funds (ETFs) and other investment products to direct investors.

  · 35% Strategic planning

  · 50% Campaign & project management

  · 15% Reporting & insights

  Strategic Planning

  · Define and execute on the strategy and optimization of GAM’s always-on digital marketing strategies, influencer engagements, and social content strategy

  · Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.

  · Continuously improve marketing team operations through thought leadership and best practice implementation

  · Work with digital analytics teams and internal/external partners to obtain actionable insights, validate hypotheses and refine concepts

  Campaign & Project Management

  · Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.

  · Provides strategic direction for media and creative development and ensures brand standards are maintained.

  · Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.

  · Collaborates with external agency partners to deliver business objectives.

  · Ensures consistency in solutions and across marketing channels, media and platforms.

  · Manage GAM’s social media and content calendar to support events, product launches, and build thought leadership.

  Reporting & Insights

  · Monitors and tracks performance ongoing and post-campaign

  · Designs and produces regular and ad-hoc reports, and dashboards.

  · Utilize data to uncover insights to inform strategic recommendations.

  · Partner with digital marketing & analytics teams to advance our marketing attribution and media mix modeling (MMM).

  Qualifications:

  · Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.

  · Interpersonal skills and ability to develop strong relationships at every level of the organization

  · Strong written and oral presentation skills and presence

  · Strong technical ability with PowerPoint, Excel and Word

  · Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.

  · Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities

  · Minimum of undergraduate degree in marketing, business, commerce, or a related discipline

  · Paid digital marketing experience across the funnel (video, display, social, search) a strong asset

  · Advertising/creative agency experience and/or media agency experience a strong asset.

  · Experience with managing influencer marketing programs a strong asset

  · Experience with social media management an asset

  We’re here to help

  At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

  As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

  To find out more visit us at https://jobs.bmo.com/ca/en .

  BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

  Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

• About the company

  The Bank of Montreal is a Canadian multinational investment bank and financial services company.

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