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Senior Marketing Research Analyst - Adobe Real-Time
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Job Description
- Req#: JR202532630
Employer Industry: Automotive and Travel Services
Why consider this job opportunity:
- Salary up to $111,900.00
- Participation in an incentive program based on performance achievements
- Comprehensive health coverage including medical, dental, and vision
- 401(K) savings plan with company match and pension benefits
- Tuition assistance and PTO for community volunteer programs
- Supportive and diverse work environment that values teamwork and collaboration
What to Expect (Job Responsibilities):
- Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels
- Help maintain and update customer profiles using Adobe Real-Time CDP
- Support the development, QA, and optimization of multi-channel campaigns to boost customer engagement
- Collaborate on analyzing customer behavior and journeys to identify areas for improvement
- Support tag implementation and troubleshooting with engineering and analytics teams
What is Required (Qualifications):
- Solid experience with Adobe Real-Time CDP, Adobe Target, and/or Adobe Journey Optimizer
- Foundational understanding of customer data platforms (CDPs) and personalization principles
- Experience supporting A/B or multivariate testing initiatives
- Awareness of data privacy regulations (e.g., GDPR, CCPA)
- Strong organizational and problem-solving skills
How to Stand Out (Preferred Qualifications):
- Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert - Target or Real-Time CDP
- Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch
- Experience in industries like eCommerce, financial services, or other data-rich environments
#AutomotiveServices #MarketingResearch #AdobeExperienceCloud #DataDriven #CareerOpportunity
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