• Job Description

  Req#: 614343
  !*!
  Senior Marketing Specialist at AdventHealth Florida
  All the benefits and perks you need for you and your family:
  · Paid Parental Leave
  · Pet Insurance
  · Benefits from Day One
  · Student Loan Repayment Program & Debt-free Education
  Our promise to you:
  Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
  Location: AdventHealth Orlando – 601 East Rollins Street, Orlando, FL 32801
  Schedule: Full time
  The role you’ll contribute:
  Working with the Marketing Manager and/or Marketing Strategist, the Senior Marketing Specialist executes marketing initiatives for key service lines and the markets we serve. He/She applies knowledge of market research and analytics to contribute to the development of marketing plans which competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and brand awareness. The ideal candidate will have a demonstrated enthusiasm for implementing marketing programs and day-to-day functions, demonstrating independent judgment and creativity. This person will build strong relationships with stakeholders to advance the service line’s and market strategy’s goals and vision. Additionally, he/she will be a hands-on, results-oriented marketer who is passionate about learning strategy and achieving executional success.
  The value you’ll bring to the team:
  • Contributes to the development of annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
  • Implements the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets with an overall regional and network focus for the Central Florida Division.
  • Develops and maintains physician relationships to enhance consumer marketing efforts through lectures and events; collaborates with physician relations marketing team on physician to physician marketing strategies.
  • Serves as social media liaison, meeting quantifiable goals and objectives; helps oversee websites related to area of focus for timely and consistent updates; collaborates with Digital Strategy team implementing effective online strategies to drive volume and engagement.
  • Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
  • Maintains/tracks budget; tracks volume and additional data for ROI reporting to ensure business goals are met.
  !*!
  The expertise and experiences you'll need to succeed:
  EDUCATION, LICENSURE AND EXPERIENCE REQUIRED:
  • Bachelor’s degree in Marketing, Advertising, Communications or related field
  • Minimum of two (2) years of marketing, communications or related experience
  • Valid State of Florida Class E driver’s license and driving record in accordance with AdventHealth policy
  
  01 GT ORLANDO GINSBURG TOWER (01GT000000)
  601 EAST ROLLINS STREET
  Orlando, 32803
  
  

• About the company

  AdventHealth is a Seventh-day Adventist non-profit health care system headquartered in Altamonte Springs, Florida, that operates facilities in 9 states across the United States.

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