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Job Description
- Req#: 507037
- Execute the marketing calendar ensuring alignment with appropriate local and regional departments
- Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion
- Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)
- Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
- Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
- Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
- Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
- Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
- Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin
- University degree or equivalent education required
- Broad and deep theoretical understanding of functional area
- Minimum 2 years experience in job or job function
- 2 Years experience
Purpose & Overall Relevance for the Organization:
This role is responsible for maximizing the profitability of “DTC/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.
Key Responsibilities:
Knowledge Skills and Abilities :
Requisite Education and Experience / Minimum Qualifications:
About the company
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.
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