• Job Description

  Req#: SOCIA003488

  About UFCU

  Founded in 1936, UFCU has grown to serve Members across Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.
  
  In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values:

  Purposefully Member-Obsessed

  We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

  Possibilities Reimagined

  We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.

  Performance Excellence Rooted in Unwavering Integrity

  We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

  Job Summary

  The Social Media and Content Specialist will assist in developing and implementing UFCU’s content strategy to enhance our online presence, engage with our community, and promote our brand. This role requires a creative and detail-oriented individual who can support UFCU’s content creation efforts, collaborate with various teams, and ensure the quality and consistency of our content. This job reports to the Digital Marketing Manager.

  Primary Objectives:

  • Provide project management support for content-related projects to ensure timely and successful completion.
  • Support the management and deployment of content across various channels.
  • Strategize for growth of engagement and following on Facebook, Instagram, LinkedIn, YouTube, and other added social channels.
  • Monitor and analyze creative content performance to better optimize creative across all channels.

  Responsibilities:

  • Responsible for managing visual social media content.
  • Create and co-manage the content calendar.
  • Tweak, test, and repeat content with creative team.
  • Schedule and manage posting on IG, YouTube, Facebook, LinkedIn, etc.
  • Measure, test, and optimize social campaign growth in collaboration with Marketing leadership.
  • Grow our social media following through increased engagement across all platforms.
  • Improve brand engagement of existing customers.
  • Work with Marketing leadership to ensure the voice of the brand come through on all social channels.
  • Collaborate with creative team to create timely and relevant content for social media.
  • Curate, prioritize, and publish content that is consistent with brand and organizational goals
  • Stay on top of social media trends and integrate them on social channels.
  • Provide analytics on social performance on a monthly basis.
  • Monitor follower/fan comments and replies and respond when necessary with Member Services team.
  • Assist with the execution of paid social campaigns

  Knowledge/Skills/Abilities:

  • Strong understanding of digital content platforms and their respective audiences.
  • Knowledge of online marketing and a good understanding of major marketing channels.
  • Positive attitude, detail-oriented with good multitasking and organizational ability.
  • Ability to work independently and as part of a team.
  • Creative mindset with the ability to think outside the box and generate innovative ideas.
  • Basic project management skills to support content-related projects.
  • Excellent writing, editing (photo/video/text), presentation, and communication skills.

  Competencies:

  • Developing Self
  • Organizational Impact

  Experience

  Minimum Qualifications:

  • Bachelor’s degree (or equivalent) in Marketing, Communications, or a related field.
  • Minimum of 2 years of experience in social media management.
  • Experience with content advertising and paid campaigns.
  • Familiarity with content analytics tools and the ability to interpret data to drive strategy.
  • Proven experience in creating engaging content for digital platforms.

  Preferred Qualifications:

  • Knowledge of SEO and web traffic metrics.
  • Experience with graphic design tools such as Adobe Creative Suite.
  • Experience with Sprout Social or similar scheduling software
  • Bilingual in Spanish and English.

  Things You Need to Know Before You Apply

  PHYSICAL DEMANDS

  The physical demands described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. The employee is frequently required to stand and walk. Employee will make extensive use of the telephone requiring the ability to effectively and accurately explain complex information.

  WORK ENVIRONMENT

  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  This position may involve periodic stressful conditions. May occasionally require an adjusted work schedule, overtime, and evening/weekend hours. May occasionally move from one work location/branch to another. Public contact position, requiring appropriate professional appearance. Frequent computer use at a workstation up to two hours at a time. The noise level in the work environment is usually moderate.

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

• About the company

  Austin's largest locally-owned financial institution, University Federal Credit Union provides a broad range of financial services to our Texas communities including a full-service branch in Galveston.

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