• Job Description

  Req#: 4900953

  ROLE SUMMARY

  The Earned & Partnership Media Lead will lead the vision and execution of Pfizer's earned media strategy via content development, influencer marketing and social media approaches and insights. They will also be responsible for providing dedicated social listening and product PR support, providing connectivity across media strategy and activities, in conjunction with the Media Strategy and Planning Team. They will champion and lead on creating new and differentiated platform and content to inform planning and media placements.

  ROLE RESPONSIBILITIES

  • Provide product teams with dedicated social listening support on a day-to-day basis (coordinated and integrated as an input for Strategy and Planning group).
  • Orchestrate recurring strategic direction-setting with Corporate Communications and Public Affairs to align on overall paid media strategy and initiatives.
  • Leverage insights to develop new and differentiated messaging (e.g., earned media), media questions (media placements), and PR campaigns.
  • Manage key stakeholder engagement (e.g., patients/ doctors forums) to drive earned and social media traffic.
  • Nurture and build relationships with key stakeholders (e.g., thought leaders, KOLs) for each product, to build and manage product reputation.
  • Lead identification and engagement with products influencers and developing campaigns with them across platforms.
  • Guide earned media strategy via influencer marketing, earned social media and creative insights.
  • Collaborate closely with stakeholders within the CMO organization and other organizations within Pfizer, including: o Collaborate with Corporate Communications and Public Affairs (own overall PR strategy) – Global Connections Planning & Media's Product PR unit will serve as a point of contact for both Product teams and Corporate Communications and Public Affairs, leveraging insights and dedicated social listening capabilities to support Product PR strategy.
  • Collaborate with Strategy and Planning to provide Product teams with dedicated social listening support.

  BASIC QUALIFICATIONS

  • BA/BS Degree in Marketing experience and 15 years work experience in Media Strategy, Earned Media, Social Media, PR or influencer marketing.
  • Experience in brand marketing/management, partnerships, sponsorships, or public relations.
  • Experience with modern social media marketing tactics including influencer.
  • Experience in generating demand through brand and full-funnel marketing strategies.
  • Experience with corporate and product PR.
  • Experience with social listening technology and practices.
  • Experience with both traditional and social platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc.
  • Creative, innovative problem solver who leads with insights derived from data.
  • B2B and B2C data-led marketing experience.
  • Experience with leading agencies, ISV technology companies or consulting partners in advertising and marketing tech.
  • Broad knowledge of the pharmaceutical industry and healthcare environment
  • Executive presence and demonstrated ability to effectively influence and drive alignment across senior leaders and colleagues at all levels of the organization
  • Experience with customer journey personalization and messaging; paid, earned and owned media planning; media activation and reporting
  • Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
  • Proven ability to work collaboratively across multiple teams
  • Exceptional interpersonal skills and mastery of working in a matrixed environment
  • Excellent communication skills; can articulate complex concepts to a diverse audience
  • Creative, innovative problem solver who leads with insights derived from data
  • Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
  • Strong writing, presentation and influencing skills
  • Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
  • Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables

  PREFERRED QUALIFICATIONS

  • MBA Preferred

  ADDITIONAL JOB INFORMATION

  • Last Date to Apply: November 24, 2023

  The annual base salary for this position ranges from $226,200.00 to $365,800.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

  * The annual base salary for this position in Tampa, FL ranges from $197,600.00 to $329,400.00.

  Relocation assistance may be available based on business needs and/or eligibility.

  Sunshine Act

  Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

  EEO & Employment Eligibility

  Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

  Marketing and Market Research

• About the company

  At Pfizer we know that great things happen anywhere people come together with one shared goal. And the greatest rewards are sometimes where you least expect them. The future of medicine is happening at Pfizer.

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