• Job Description

  Req#: 14791

  At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

  Job Title: Senior Director, Global Integrated Marketing - HOKA
  
  Reports to: VP, HOKA Global Marketing
  
  Location: US Remote

  The Role

  The Senior Director, Global Integrated Marketing is a key leader in transforming the HOKA brand into a global powerhouse. We are looking for a world-class marketer who is highly strategic, creative, and experienced in leading bold, consumer-centric brand and product campaigns and initiatives that drive long-term brand equity, demand, and category growth. A business leader who is skilled in scaling a brand globally by leveraging consumer insights, developing integrated 360 brand and product campaigns, achieving business and commercial objectives, and delivering marketing innovation and operational excellence. You have a pulse on culture, understand global markets, and are passionate about creating world-class brand, product, and consumer experiences.

  We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

  
  Your Impact
  The primary functions of this role include, but are not limited to:

  • Lead and collaborate on the development of global marketing calendar strategies, 360 campaigns, and category growth opportunities with both a seasonal view and a long-term outlook across brand and product categories.
  • Individually and through direct reports, elevate all elements of the GTM process including planning, development, and execution and forges alignment across regions through strong communication, on-time delivery of assets and ongoing marketing counsel.
  • Develop strategic product category growth plans in partnership with product leads to build brand equity (Footwear and Apparel).
  • Manage brand’s global creative agency of record and brief campaigns with consumer insights and regional input. Develop iconic creative and integrated GTM plans that launch with impact.

  • Partner with Global Marketing and Regional leaders to deliver fully integrated programs that ensure a connected consumer journey across all touch points. Foster a consumer-first orientation within the Global Marketing team, ensuring that all marketers have a deep curiosity and passion for the consumer and a commitment to excellence across the consumer journey.
  • Develop and communicate long-range and seasonal market strategies and clear KPIs to drive brand growth, awareness, and adoption.
  • Create channel strategies in partnership with US and international markets and DTC teams.
  • Operate in a highly team-oriented environment and collaborate closely with all departments. Guide and obtain alignment to ensure consistency of message across all consumer touch points and best-in-class launch execution.
  • Inspire and motivate your team by creating a fun, energetic environment and fostering the values of speed, quality, precision, and performance. Develop a culture of continuous learning that encourages creative and executional exploration and promotes high performance.

  Who You Are

  • Strategic, creatively-minded, and results-oriented leader.
  • A passionate storyteller with a belief and passion for the power brands have to drive cultural conversations and change.
  • Expertise leveraging insights from multiple data sources to make informed decisions that balance the art and science of brand building and creative excellence.
  • Proven ability to create a strategic vision for a global company and execute business-driven results that will build the brand and drive demand.

  We’d love to hear from people with

  Passion and proven experience scaling a brand globally and inspiring consumer love. A marketing maven with experience turning insights into compelling briefs that result in impactful storytelling and launches that win the hearts and minds of consumers. You love the challenge of defining processes and communication improvements across an enthusiastic and growing organization, helping to lay the foundation of best-in-class marketing for the world’s next iconic sports brand. You thrive in fast-paced environments and love helping diverse regions launch and scale the brand, while also driving the business.

  • Bachelor’s Degree or equivalent combination of education and experience preferred, MBA or similar experience preferred.
  • 15+ years brand marketing experience, preferably working with global consumer brands in footwear, apparel, or related industry, with 5+ years in a managerial role leading a team of 5+.
  • Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels.
  • Experience/understanding of consumer products.
  • Experience/understanding of global/international business.
  • Experience/understanding of digital marketing, emerging media, and innovation.
  • Experience/understanding of the sports and performance footwear/apparel industry.
  • Experience leading and developing teams.
  • Ability to articulate a clear vision and inspire others to follow.
  • Ability to engage and influence business partners in multiple functional areas and regions globally.

  What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
    

  $235,000 - $250,000

  The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

  
  Equal Employment Opportunity
  Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

  #LI-IA1

• About the company

  Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States.

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