Gap Inc.
Sr. Manager - Loyalty Customer Lifecycle
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Job Description
- Req#: R189110
Develop and Implement Lifecycle Strategies: Design and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty across all customer segments.
Customer Segmentation: Utilize data analytics to segment customers based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, social media, and in-app messaging, to nurture customer relationships.
Customer Loyalty Programs: Develop and manage loyalty programs, referral programs, and other initiatives to increase customer retention and lifetime value.
Omni-Channel Engagement: Create and implement strategies for seamless omni-channel customer engagement, ensuring a consistent and personalized experience across all touchpoints.
Partnering with CRM Teams: Collaborate closely with CRM teams to leverage customer data, insights, and tools for effective lifecycle marketing and engagement.
Data Analysis and Reporting: Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
Collaboration: Work closely with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and customer-centric approach.
Experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail industry.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in marketing automation tools and CRM systems.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
About the Role
We are seeking a dynamic and strategic Senior Manager of Customer Lifecycle to join our Loyalty Team at Gap Inc. The ideal candidate will be responsible for developing and executing strategies to enhance customer engagement, retention, and lifetime value. This role requires a deep understanding of customer behavior, data analytics, and lifecycle marketing techniques.What You'll Do
Who You Are
About the company
Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.
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