• Job Description

  Req#: R-177826

  At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we can really change the course of medicine and bring new and innovative ideas to life. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.

  As Sr. Marketing Manager, Non-Personal Digital & Media and Pan Tumor Marketing you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing the lives of people with cancer. North American Commercial is the 'face' of AstraZeneca to our many healthcare clients. They represent many of the most well recognized and respected products in the industry and build strong relationships with healthcare professionals. AstraZeneca has a deep-rooted heritage in Oncology and offers a quickly-growing portfolio of new medicines that has the potential to transform patients’ lives and the Company’s future. By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response and Antibody Drug Conjugates - and by championing the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death.

  This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology business.

  What You'll Do:

  This position will report directly into Director, LYNPARZA Pan Tumor Marketing, and will work in close partnership with the Brand Managers/Directors on the team. The Sr. Marketing Manager, Non-Personal Digital & Media and Pan-Tumor Marketing, DDR will be responsible for: the strategy and tactical execution of all LYNPARZA non-personal, HCP-facing promotion deliverables required to drive the brand strategy for Breast Cancer; and execution of HCP-facing Pan-tumor promotion. This includes:

  • Accountable for the non-personal promotion strategy for Breast cancer indications with Input into brand strategy
  • Execution of all non-personal promotion tactics, including omnichannel efforts for Breast and development of any training or communications required for execution
  • Execution of pan-tumor HCP promotional tactics
  • Close collaboration and coordination with the Merck team, who is accountable for non-personal promotion for Prostate and Pancreatic indications
  • Identification and execution of innovative digital opportunities to enhance channel mix and deliver on Brand strategic imperatives in novel ways
  • Lead the LYNPARZA Breast Cancer digital and non-personal and Pan-Tumor HCP promotion strategy and tactical planning and execution, in close partnership with the Merck team and consistent with brand strategy
  • Develop and implement non-personal promotion for breast cancer indications
  • Develop and implement HCP-promotion for pan-tumor workstreams
  • Collaborate deeply across functions to ensure cohesive and strategically aligned efforts – Brand team colleagues across Breast, Ovarian, and Prostate teams; Congress strategy; GPO; Digital/NPP/omnichannel colleagues within the Oncology Business Unit, among others
  • Lead partner agency-of-record and media agency relationships, workflow and related expense budgets
  • Participate in the annual operational Breast and Pan-tumor planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives
  • Identify and design innovative use-cases that use non-personal and personal channels to enhance omnichannel delivery of strategic brand imperatives
  • Partner with Insights and Analytics team and agency partnership to define success metrics and analyze performance of marketing programs on an ongoing basis; ensure plans are continually optimized to improve impact and develop recommendations for future plans.
  • Ensure legal/regulatory compliance and medical accuracy of all digital marketing materials

  Minimum qualifications

  • Bachelor's Degree in relevant field
  • 5 years confirmed experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

  Preferred qualifications

  • MBA in relevant field
  • Prior in-line marketing experience
  • Oncology or specialty care experience highly preferred
  • Experience working in agency setting (digital and/or HCP promotions)

  Skills

  • Excellent interpersonal skills
  • Validated critical thinking skills
  • Validated teamwork skills – internal, cross-functional, and external
  • Ability to lead sophisticated projects and remain focused in ambiguity
  • Validated ability to lead without authority
  • Ability to gauge the feasibility, impact and risks of proposed programs
  • Comfort operating in a highly regulated environment and industry
  • Strong eye for business skills, as role is responsible for leading multiple program budgets, timelines, process and procedures
  • High ethical standards and personal integrity

  Next Steps – Apply today!

  To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

  Date Posted

  21-Aug-2023

  Closing Date

  20-Nov-2023

  AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

  AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

• About the company

  AstraZeneca PLC is a British-Swedish multinational pharmaceutical and biopharmaceutical company with its global headquarters in Cambridge, England.

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