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Sr. Marketing Specialist - CRO/UX Optimization (Remote)
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Job Description
- Req#: R051596
Employer Industry: Home Warranty Services
Why consider this job opportunity:
- Salary range: $75,375 - $100,475
- Opportunity for career advancement and growth within the organization
- Supportive and inclusive workplace culture that celebrates diversity and individuality
- Comprehensive benefits package including medical, dental, vision, 401k, and PTO
- Chance to lead innovative conversion rate optimization strategies and experiments
- Work within a recognized company named to the Fortune 100 Best Companies to Work For® list
What to Expect (Job Responsibilities):
- Develop and execute a comprehensive CRO strategy to enhance user acquisition, conversion, and retention
- Own the experimentation roadmap by identifying opportunities and implementing A/B and multivariate tests
- Collaborate with design, development, and content teams to implement UX and functionality improvements
- Partner with Analytics to define KPIs, build measurement frameworks, and evaluate test results
- Monitor site performance and user behavior to uncover optimization opportunities across the customer journey
What is Required (Qualifications):
- 3+ years of experience with UX/UI design and conversion rate optimization efforts in a direct-to-consumer business
- Hands-on experience with tools such as Optimizely, Google Analytics, and Hotjar
- Strong background in hypothesis-driven experimentation and experience running tests at scale
- Solid understanding of web technologies including UX best practices, SEO, HTML, CSS, and JavaScript
- Excellent communication skills with the ability to convey strategies and insights across cross-functional teams
How to Stand Out (Preferred Qualifications):
- Strong portfolio showcasing UX/UI work and results from testing and experimentation
#HomeWarranty #UXDesign #CRO #DiversityAndInclusion #CareerOpportunity
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