Employer Industry: Speech-Generating Devices and Communication Aids

Why consider this job opportunity:
- Salary up to $85,000 per year
- Opportunity for annual bonuses and merit increases
- Comprehensive benefits package including medical, dental, and vision coverage, as well as 401(k) retirement plan
- Flexible work environment with options for remote work and Year-Round Flex Fridays
- Stipends for health and wellness, home office setup, and professional development
- Commitment to fair and equitable compensation practices and open conversations about pay

What to Expect (Job Responsibilities):
- Manage day-to-day operations of paid media campaigns across various platforms including Google Ads, Meta, LinkedIn, and more
- Implement and ensure quality assurance for conversion tracking across all campaigns
- Develop and execute strategies for paid media and retargeting aligned with company goals
- Monitor campaign performance daily and optimize for improved metrics such as ROAS, CTR, and conversion rates
- Collaborate with creative and analytics teams to produce ad assets and ensure accurate tracking and reporting

What is Required (Qualifications):
- Bachelor's Degree or equivalent combination of education and experience in Marketing or Digital Media
- 5-7 years of hands-on experience in digital advertising, specifically with paid media campaigns
- Proven experience managing campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
- Strong working knowledge of tracking tools and methods, including Google Tag Manager and Facebook Pixel
- Excellent attention to detail, organization, and communication skills

How to Stand Out (Preferred Qualifications):
- Certifications in Google Analytics, Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
- Experience in healthcare, B2B, B2B2C, or regulated industries
- Familiarity with data privacy and compliance in digital advertising, such as GDPR and HIPAA

#SpeechGeneratingDevices #DigitalMarketing #RemoteWork #HealthcareMarketing #CareerGrowth

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