HealthEquity
Sr. Strategy Marketing Analyst
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Job Description
- Req#: 7741
Employer Industry: Healthcare Consumer Empowerment
Why consider this job opportunity:
- Salary up to $116,500 per year
- Eligible for performance-based incentives as part of the total compensation package
- Comprehensive benefits package including medical, dental, and vision coverage
- Uncapped paid time off and paid parental leave
- Opportunities for ongoing education and tuition assistance
- Flexibility to work remotely
What to Expect (Job Responsibilities):
- Translate marketing hypotheses and business objectives into clear data initiatives and measurement plans
- Extract, transform, and analyze data from various sources to support marketing strategies
- Build and maintain dashboards to track performance marketing metrics and customer journeys
- Design and execute experiments, such as A/B tests, to evaluate campaign effectiveness
- Present findings and insights to marketers and stakeholders in a clear and actionable manner
What is Required (Qualifications):
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or a related field
- 7+ years of experience supporting marketing decision-making with reporting and analysis
- Proficiency in SQL and strong hands-on experience with data warehouses
- Advanced skills in Excel, Power BI, and PowerPoint; experience with Python/R is a plus
- Strong knowledge of marketing principles, channels, and tactics, including ROI measurement and attribution
How to Stand Out (Preferred Qualifications):
- Experience leading a marketing function directly
- Experience designing and interpreting A/B tests and other experimental frameworks
- Ability to aggregate, standardize, interpret, and model large, complex datasets
- Excellent communication and visualization skills, with the ability to simplify complex insights for non-technical audiences
#Healthcare #MarketingAnalytics #RemoteWork #CareerGrowth #EmployeeBenefits
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
HealthEquity empowers Americans to connect health and wealth by providing health savings accounts (HSAs) and offering a true total solution for benefits.
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