• Job Description

  Req#: R2078961

  Title:

  Strategic Brand Manager - Global Marketing and Communications

  KBR — Delivering Solutions, Changing the World.

  KBR brings together the best and brightest to deliver science, technology and engineering solutions that help governments and companies around the world accomplish their most critical missions and objectives.

  In everything we do, we are guided by our ONE KBR Values:

  • We Value Our People – We create diverse, inclusive environments in which each person can feel safe, respected and valued, and where everyone has opportunities to grow and reach their full potential.
  • We Deliver – We are uncompromising in our commitment to deliver innovative, high-quality, technology-led solutions for our customers and exceptional, sustainable value for all our stakeholders.
  • We Are People of Integrity – We value honesty, trust, courage, fairness, prudence and tenacity. We believe doing what’s right for the planet, the communities where we work, and our people is good for business.
  • We Empower – We empower our people with a shared purpose, the right tools and the supportive culture they need to be proactive decision-makers, to be adaptive to change, and to succeed.
  • We Are a Team of Teams – We have a will to succeed, but we value the achievements of our team of teams over individual accomplishments. Our collective focus makes us a better, stronger, more effective company.

  We have also embedded environmental, social and governance (ESG) principles in every business operation and corporate function. Not only are we committed to operating safely, sustainably and equitably, but we are also committed to using our capabilities and expertise to help our customers accomplish their sustainability goals. Worldwide, KBR employs a diverse workforce approximately 29,000 people strong, with customers in more than 80 countries and operations in 40 countries. At KBR, We Deliver.

  KBR is seeking a talented and dynamic Strategic Brand Manager to join our team. The Strategic Brand Manager will play a crucial role in managing the company's brand strategy, ensuring that it aligns with our business objectives and resonates with our target audience. This individual will lead initiatives to enhance brand visibility, consistency, and impact in the marketplace.

  This role is pivotal in attracting, engaging, and retaining top talent by ensuring that KBR is recognized as a known brand and an employer of choice. This person will help lead initiatives to amplify our company culture, values, and opportunities, ultimately strengthening our position as an employer brand leader.

  This role will report to the director of Global Marketing and will require strong collaboration with in-house global creative resources and cross-functional teams including agencies, business unit marketing and communications managers, technology, legal, and subject matter experts to fully produce effective and brand approved materials. This role will rely heavily on the ability to influence teams and stakeholders without direct management hierarchy.

  Key Responsibilities:

  • Collaborate with cross-functional teams to ensure brand alignment across all departments and initiatives.
  • Collaborate closely with HR and Talent Acquisition teams to understand talent needs and tailor branding efforts accordingly.
  • Craft compelling employer brand messaging, highlighting KBR’s unique culture, opportunities, and employee experiences.
  • Consistently reinforce the brand vision, strategy, communication hierarchy, visual identity and manage compelling competitive differentiation.
  • Conduct market research and competitor analysis to identify brand opportunities and threats.
  • Define and maintain brand guidelines, ensuring consistent messaging, visuals, and tone of voice.
  • Oversee the creation and production of marketing materials, including digital and print collateral.
  • Manage advertising and promotional campaigns to increase brand awareness and engagement.
  • Monitor and analyze key brand performance metrics, adjusting strategies as needed.
  • Lead brand-related projects, including program launches and rebranding efforts.
  • Cultivate and maintain relationships with external partners, agencies, and vendors.
  • Stay updated on industry trends and emerging best practices in branding and marketing.
  • Implement initiatives to enhance our presence on employer branding platforms, such as Glassdoor, LinkedIn, and industry-specific forums.
  • Create engaging content, including employee testimonials, videos, and articles, to showcase our workplace culture and values.
  • Develop and maintain employer brand guidelines to guide internal and external communications.
  • Measure the impact of branding efforts through data analysis and adjust strategies as needed.
  • Stay informed about industry trends and best practices in employer branding to continuously innovate and improve our approach.
  • Ensure consistent brand story-telling and brand standards at all marketing touchpoints
  • Act as a brand/customer advocate to drive ongoing innovations for brand evolution and success

  Preferred qualifications

  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • 9-12+ years of Marketing and/or Advertising experience, with including 5+ years of proven experience in brand management, with a track record of successful brand-building initiatives.
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
  • Exceptional strategic thinking and problem-solving skills.
  • Strong leadership and team collaboration abilities.
  • Strong interpersonal skills and communication skills (written and verbal) and ability to build relationships, present to and interact with people of all levels, while positively representing KBR.
  • Proficiency in market research and data analysis tools.
  • Ability to analyze and interpret data to drive decisions.
  • Creative mindset with an eye for design and aesthetics.
  • Experience with jobs or projects during which you consistently paid a high level of attention to detail, multitasked and produced quality work in a timely manner.
  • Ability to solve problems at any step in a process — identifying causes and recommending and implementing solutions.
  • High energy, maturity, and leadership with the ability to serve as a unifying force and to position brand discussions at both the strategic and tactical levels
  • Able to work independently, highly self-motivated and able to effectively manage various competing priorities
  • Create measurement framework, analyze key drivers of brand performance and ongoing optimizations
  • Monitor and share insights such as competitive analyses, customer insights, and campaign recaps and leverage data to pivot as needed
  • Willingness to travel as needed
  • Hybrid work schedule, in the office a minimum of 2-days per week.

  Nice-to-haves

  • Knowledge of digital marketing trends and tools is a plus.
  • Understanding of talent acquisition processes and challenges is a plus.

  KBR Benefits

  KBR offers a selection of competitive lifestyle benefits which could include 401K plan with company match, medical, dental, vision, life insurance, AD&D, flexible spending account, disability, paid time off, or flexible work schedule. We support career advancement through professional training and development.

  Click here to learn more: KBR Benefits

  Inclusion and Diversity at KBR

  At KBR, we are passionate about our people, sustainability, and our Zero Harm culture. These inform all that we do and are at the heart of our commitment to, and ongoing journey toward being a more inclusive and diverse company. That commitment is central to our team of team’s philosophy and fosters an environment of real collaboration across cultures and locations. Our individual differences and perspectives bring enhanced value to our teams and help us develop solutions for the most challenging problems. We understand that by embracing those differences and working together, we are more innovative, more resilient, and safer. We Deliver – Together.

  Click here to learn more: Inclusion and Diversity at KBR

  KBR is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.

• About the company

  KBR, Inc. is an American engineering, procurement, and construction company, formerly a subsidiary of Halliburton.

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