• Job Description

  Req#: 24021294

  Job Description:

  At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.

  One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.

  Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.

  Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!

  The Bank of America Talent Attraction team is seeking a forward-thinking marketer who will join a team of Talent Attraction marketers responsible for attracting and engaging top talent. You will develop and implement marketing strategies & programs to acquire candidates across traditional, digital and social platforms. You would also be responsible for driving recruiter and TA leader engagement for the existing candidate brand and supporting various sourcing strategies.

  The Talent Attraction Marketing role requires a passion for digital media and curiosity about the future of how jobseekers look for their next career. The ideal candidate must be able to navigate a matrixed organization and collaborate across teams. This person must also possess the aptitude to analyze and present analytics on program performance.

  Job Description:

  Responsible for managing all aspects of individual high level sales and service or marketing programs. Works with the customer group senior management on the strategic objective and plan for each event. Recommends and designs the budget, program, venue, logistics and collateral for each program. Manages all outside vendors and implements the program plan. Works independently at a fully functioning professional level. May occasionally require the guidance or counsel of a more experienced generalist to resolve very complex or sensitive issues.

  Responsibilities:

  • Develop and execute brand & marketing strategies for campus programs as well as support social activations
  • Partner with other marketing professionals to successfully create unique, scalable marketing tools and assets that will improve recruiter efficiency and enable more effective targeting and conversion of passive candidates
  • Uncover insights that help optimize candidate communication and the digital/social content strategy by using candidate research and performance metrics
  • Prioritize opportunities to extend the Talent Attraction team’s reach across the candidate journey
  • Serve as a thought leader and educator for our employer brand across businesses
  • Develop and implement media test plans to increase learning, optimize performance and maximize marketing investments
  • Manage Careers campus digital platform, in partnership with Technology, TA and Communications teams
  • Manage relationship with certain talent acquisition teams, including presenting quarterly reviews, leading annual media planning and supporting ongoing marketing needs
  • Create, maintain and report on brand/recruitment marketing KPIs and other success metrics
  • Manage marketing budget, allocations and invoicing
    

  Required Qualifications:

  • 3-5 years of marketing experience
  • Analytical and process-driven with a love of making things run more smoothly
  • Curiosity and inclination to experiment and stay current with new marketing trends and tactics
  • Proven record of driving results and innovation in a marketing-related role
  • Strong record of utilizing analytical skills to inform program design and development
  • Understanding of the digital space – including social media – and how it impacts the jobseeker’s recruitment experience
  • Highly organized with strong operational and management ability
  • Excellent verbal, written and team communication skills

  Desired Qualifications:

  • Bachelor's degree in a related field
  • Recruitment experience

  Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

  Shift:

  1st shift (United States of America)

  Hours Per Week:

  40

• About the company

  Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services.

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