Company Overview:

Cunard, a renowned luxury cruise line with a storied history dating back to 1840, is seeking a dynamic and strategic Vice President of Public Relations (PR) to join our esteemed team. With a commitment to providing unparalleled voyages and unparalleled guest experiences, Cunard continues to set the standard for excellence in the cruise industry.

Position Overview:

As Cunards Vice President of Public Relations, you will be responsible for the development and execution of a Global PR, influencer and events strategy for Cunard to maintain, raise and evolve the profile of Cunard as the Benchmark for Luxury Travel and as a modern luxury holiday choice. This strategy will encompass all forms of media including national, lifestyle, broadcast, trade and social media and external communication in all of Cunard’s operating markets.

Key Responsibilities:

• Develop and implement strategic PR plans to promote Cunard's brand identity, products, and services across traditional and digital media platforms.
• Cultivate and maintain strong relationships with key media contacts, influencers, and industry partners to secure positive coverage and endorsements for Cunard.
• Lead crisis communication efforts and manage reputation risks effectively to safeguard the company's image and brand integrity.
• Oversee the creation of compelling press releases, media kits, and other PR materials that effectively communicate Cunard's unique selling points and value propositions.
• Collaborate with cross-functional teams, including Marketing, Sales, and Operations, to ensure alignment and integration of PR initiatives with broader business objectives.
• Monitor industry trends, competitor activities, and market developments to identify opportunities for proactive PR campaigns and thought leadership initiatives.
• Provide strategic counsel to senior leadership on PR matters, including messaging, positioning, and stakeholder communications.

About You

Fresh ideas and different perspectives are what excite us most and help us to succeed. Alongside bringing these to the role, you’ll also need:

• Progressive experience in PR, within the travel, hospitality, or luxury lifestyle industry.
• Proven track record of developing and executing successful PR campaigns that drive brand awareness and engagement.
• Strong media relations skills with a network of contacts in the travel, lifestyle, and business media landscape.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging tailored to diverse audiences.
• Strategic thinker with the ability to anticipate trends, identify opportunities, and mitigate potential risks.
• Leadership experience with a demonstrated ability to inspire and motivate teams to achieve goals and deliver results.
• Experience managing crisis communications and navigating sensitive issues with diplomacy and professionalism.
• Proficiency in media monitoring and measurement tools, as well as social media platforms and analytics.

About Us

Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK04 and is offered on a full time/part time, permanent basis, with hybrid working in our Southampton office, a minimum of 3 days per week.

We’re a holiday company so we know there’s more to life than work. Our comprehensive range of benefits are designed to help your personal and financial health and wellbeing.

• Home and office-based hybrid working, working with 3 days per week in the office
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Annual bonus
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Recognition scheme with prizes and awards
• Employee Discounted Cruising plus Friends and Family offers
• Contributory Defined Contribution Pension scheme
• Company paid private medical and dental insurance and health assessment
• In-house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan
• Electric Car and Cycle to Work schemes
• Onsite restaurant offering range of healthy cooked and grab and go meals
• Discounted retail and leisure via discounts portal

Join Cunard and embark on a rewarding career journey where you can make a significant impact on one of the world's most iconic luxury brands. We look forward to welcoming you aboard!

Please note: Being able to create unforgettable holiday happiness is a brilliant opportunity so we often receive high volumes of applications for our roles. In these cases we may close our job adverts early and aren’t able to consider applications once this happens.

#LI-Hybrid

#LI-VN1

#Job Functions: Public Relations