• Job Description

  Req#: 4504

  Overview

  Who We Are

  Ready to create a healthier world? We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

  Responsibilities

  The VP of Engagement owns the end-to-end engagement system for the Wellbeing platform—how members are activated, retained, guided, and driven to measurable clinical and economic outcomes. This is a general manager–like role with full accountability for engagement performance, not just activity or program execution.

  This leader sets the vision, operating model, and performance discipline for engagement across the platform, translating strategy into scalable, data-driven execution that directly impacts outcomes and ROI.

  What You'll Actually Do

  • Define and own the enterprise engagement strategy and operating model across the Wellbeing platform
  • Establish a scalable, repeatable approach to member activation, sustained participation, re‑engagement, and long‑term behavior change
  • Align engagement strategy with clinical, product, and business priorities
  • Own enrollment, engagement, utilization, and outcome performance with direct accountability to defined KPIs
  • Define, track, and continuously optimize enterprise engagement metrics, including daily, monthly, and cohort‑based KPIs
  • Translate engagement performance into clear, actionable insights for executive leadership and cross‑functional stakeholders
  • Design and optimize personalized, measurable engagement pathways across clinical conditions, risk profiles, and general preventive use cases
  • Operationalize both rules‑based and model‑driven personalization at scale to support sustained engagement and outcomes
  • Lead day‑to‑day engagement performance management, including DAU/MAU trends, funnel conversion and drop‑off analysis, re‑activation effectiveness, and long‑term participation
  • Rapidly identify performance gaps and implement corrective actions in partnership with product, clinical, and analytics teams
  • Own the end‑to‑end engagement framework, including campaign strategy and orchestration, activity design, engagement workflows, and targeting logic
  • Oversee content strategy as a core engagement lever, ensuring all content is purpose‑built to drive defined engagement and outcome goals
  • Ensure campaigns, workflows, and content are tightly integrated into product and clinical experiences
  • Identify, test, and operationalize data‑driven engagement protocols to continuously optimize performance
  • Establish a strong feedback loop between engagement insights and platform evolution
  • Build, scale, and lead a high‑performing Engagement function encompassing Engagement Strategy and Content
  • Establish clear roles, operating rhythms, and performance expectations across the function
  • Develop leadership bench strength and drive functional maturity over time
  • Deliver measurable improvements in enrollment conversion, time‑to‑first‑value, sustained engagement, clinical and economic outcomes, and ROI through a scalable, repeatable engagement system

  Qualifications

  What You Bring to Our Mission

  Required Experience

  • 12+ years of progressive leadership experience in engagement, growth, product, marketing, or a related function
  • Proven ownership of end-to-end engagement performance, with accountability to measurable KPIs (e.g., enrollment, activation, DAU/MAU, retention, outcomes)
  • Experience operating in a general-manager–like role, owning performance outcomes rather than functional activity
  • Demonstrated success designing and scaling data-driven engagement strategies, including personalization and lifecycle management
  • Experience building, leading, and scaling high-performing, cross-disciplinary teams
  • Strong track record of translating strategy into operational execution at scale Healthcare / Wellbeing Domain Experience
  • Experience in digital health, wellbeing platforms, healthcare technology, or population health
  • Familiarity with clinical programs, risk stratification, and regulatory considerations that impact member engagement
  • Experience aligning engagement strategies to clinical and economic outcomes
  • Analytical & Performance Orientation
  • Deep comfort with engagement analytics, cohort analysis, and experimentation
  • Experience using data to diagnose performance issues, drive prioritization, and prove ROI
  • Ability to communicate complex performance insights clearly to executive and board-level audiences Cross-Functional Leadership
  • Proven ability to influence and lead across Product, Clinical, Data, Technology, Marketing, and Operations
  • Experience operating in matrixed, fast-paced environments with multiple stakeholders
  • 7+ years proven experience in network management within a carrier or TPA space with a strong understanding of contract pricing and its impact on P&L.

  Application Deadline 2/20

  No candidate will meet every single qualification listed. If your experience looks different but you think you can bring value to this role, we'd love to learn more about you.

  Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

  In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $227,000 to $284,000. Note that compensation may vary based on location, skills, and experience. This position is eligible for medical, dental, vision, and other benefits.

  We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

  #WeAreHiring #PersonifyHealth

  Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.

• About the company

  See how Virgin Pulse's employee well-being solution helps employees create habits that matter so they can be their best at work and at home.

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