• Job Description

  Req#: 14409

  Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

  This position will be working onsite from Miami.

  Position Summary:

  
  This position is responsible for owning the content creation and the social media strategy for Celebrity Cruises’ Trade Marketing team. Core support includes asset development for internal and external social media efforts and possible expansions into additional platforms. Manages all social media channels and campaigns to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyzes social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Work collaboratively with the Sales organization to align on brand messaging and key brand moments. Coordinate with Marketing, Revenue, Deployment, and Revenue Management as needed to develop seamless flow of messaging. Support for Trade Marketing key initiatives and brand events are ancillary components of the role. Reports to Senior Manager, Trade Marketing.

  Essential Duties and Responsibilities:

  1. Own the management, strategy, and development of trade marketing’s social media accounts and social media presence.
  2. Develop engaging, creative, innovative content for regularly scheduled posts on B2B, B2B2C, and internal channels to enlighten audiences and promote brand-focused messages.
  3. Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  4. Monitor and develops reports on competitor activity within social media spaces.
  5. Analyze social media campaigns with tracking systems to gather visitor data, impressions, reach, engagement, clicks, and other metrics to determine efficacy and areas for social media campaign improvement. Provide recommendations to achieve that improvement.
  6. Provide performance metrics to senior leadership on a regular basis.
  7. Assist in creating documents for executive presentations.
  8. Assist Trade Marketing team and Celebrity Sales organization with brand events as needed, including but not limited to planning and execution assistance with the annual sales conference, industry association events, ship launches, and so on.
  9. Support larger team efforts and projects to ensure KPI delivery.
  10. Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their leadership.

  Qualifications, Knowledge, and Skills:

  • BA/BS degree in marketing, social media, advertising, or communications
  • Extensive knowledge of social media platforms
  • Proficiency in – and strong understanding of – statistics and business analytics
  • Web proficiency
  • Copywriting
  • Content creation
  • Strong verbal and written communications skills
  • Excellent customer service skills
  • Elevated executive presence
  • Cruise industry experiences a plus
  • Ability to multitask and shift priorities as needed
  • Ability to solve practical problems and manage a variety of variables in situations where only limited standardization exists
  • Ability to use business and marketing knowledge to make decisions and get results

  We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

  It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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• About the company

  Royal Caribbean International, also formerly known as Royal Caribbean Cruise Line, is a cruise line brand founded in 1968 in Norway and organised as a wholly owned subsidiary of Royal Caribbean Group since 1997.

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