• Job Description

  Req#: Di7GH907Ekrb
  At 1440 Foods, we're on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein®, Body Fortress®, MET-Rx®, and FITCrunch® make better nutrition accessible, enjoyable, and part of an active lifestyle.
  
  As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you're looking to make a big impact in a high-growth, entrepreneurial environment, we'd love to have you on board!
  
  Position Overview:
  
  The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods' presence across Value, Health & Fitness, and Retail Specialty channels. This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of accounts.
  
  We are looking for a highly motivated, entrepreneurial sales leader with a passion for health and wellness and a proven ability to grow business across multiple channels. This role requires strong relationship-building skills, analytical thinking, and the ability to influence cross-functional partners and broker teams.
  
  If you thrive in a fast-paced environment and enjoy building brands through strategic selling and executional excellence, we'd love to hear from you.
  
  Job Responsibilities:
  
  Distributor Management
  
  • Build and maintain strong relationships with natural, specialty, and broadline distributors including Muscle Foods, Village Grocers, and regional partners.
  • Create monthly and quarterly promotion activity for regional distributors to drive incremental placement and close distribution gaps.
  • Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans.
  • Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story.
  • Manage deductions, credits, and promotional programs within established guidelines.
  
  Value Channel
  
  
  • Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General).
  • Present tailored assortments and value-pack configurations aligned to channel shopper profiles.
  • Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies.
  
  Health & Fitness Channel
  
  
  • Call on gyms, fitness studios, CrossFit boxes, and corporate wellness accounts.
  • Drive trial and sales growth through growing ACV, managing core business and new product placements.
  • Identify and convert new accounts within the fitness community and develop account-specific promotional plans.
  
  Health Food & Specialty Channel
  
  
  • Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains.
  • Secure prominent shelf placement and in-store promotional support.
  • Leverage distributor relationships to drive pull-through and replenishment at store level.
  • Partner with brokers where applicable to maximize coverage and account penetration.
  
  Reporting & Analytics
  
  
  • Track weekly and monthly sales performance against targets using CRM tools and distributor portals.
  • Analyze sell-in vs. sell-through data to identify trends, gaps, and growth opportunities.
  • Provide accurate forecasts and account-level volume projections to the sales leadership team.
  • Submit timely call reports, expense reports, and account activity summaries.
  
  
  Qualifications & Skills:
  
  • Bachelor's degree in Business, Marketing, or related field preferred.
  • 5-8 years of CPG sales experience, preferably in the Natural, Health & Fitness, and Value channels.
  • Demonstrated experience calling on distributors and managing multi-channel retail accounts.
  • Strong understanding of the natural and specialty retail landscape, including distributor dynamics.
  • Ability to analyze sales data and translate insights into actionable strategies.
  • Proficiency in sales and analytics tools such as Power BI, Exceedra, IRI, and Microsoft Office Suite.
  • Excellent verbal and written communication and presentation skills.
  • Self-motivated with the ability to manage a large territory independently.
  • Experience with speciality distributors is a plus.
  • Knowledge of wellness and functional food/beverage trends.
  • Passion for health, fitness, and performance nutrition preferred.
  • Valid driver's license and ability to travel up to 40%
  
  
  Why Join Us?
  
  • Opportunity to lead a critical function in a growing mid-size CPG company.
  • Collaborative and entrepreneurial work culture.
  • Competitive compensation and benefits package.
  • Career development and growth opportunities.
  
  If you are a driven sales leader with a passion for building brands and delivering results in a high-growth CPG environment, we invite you to apply and join our team!

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