• Job Description

  Req#: 3130702
  AMS Campaign Manager

  Description -

  At HP, we believe in the power of ideas. Our ideas create technology that makes life better for everyone, everywhere. And we believe that ideas thrive best in a culture of teamwork. That is why everyone – in every function – is encouraged to develop, express and share their creativity to deliver better outcomes for our business.
  
  We leverage our strong financial position to extend our leadership in traditional markets like PCs and Printers, and create exciting new markets with unique technologies across 3D Printing and Digital Industrial Graphics. Personalization of goods and services is one of the great disruptive trends of our time – to serve “Industries of One.” And HP is well positioned to deliver mass-customization across packaging, labelling, and digital industrial printing, as well as entirely new personalized 3D printed products such as custom orthotics, footwear, and offerings across many other industries.

  At HP 3D Printing Marketing, w e a re looking for a Campaign Marketing Manager (B2B) to join our AMS team, with a proven track record of executing marketing strategies that drive business results.

  The ideal candidate has strong skills in B2B marketing, with knowledge and experience of digital marketing, demand generation, content marketing, events and media. In addition, a strong business acumen to lead data-driven end-to-end marketing, from insights to execution with proven ability to measure ROI.

  Responsibilities

  • Design and own a full-funnel orchestrated campaign for a specific segment/initiative and lead the implementation of Demand Generation, Nurturing, and ABM tactics (media, social, content syndication, webinars, events, email, etc.). Define the necessary scope and implementation plan based on business goals, segment priorities, and budget allocation.

  • Understand digital buyer’s journey and leverage customer insights to define touchpoints, with audience-specific value propositions and compelling reasons to act.

  • Play the entire funnel - from top-of-mind awareness through consideration and preference to purchase , for the owned campaign.

  • Collaborate and coordinate internal and external campaign stakeholders (sales, HP center of excellence (COE) teams, Marketing Ops, extended marketing team, as well as external vendors and 3rd party providers).

  • Integrate and advocate resellers and customers in campaign activations .

  • Assess the performance and return on the campaign's marketing investment (ROMI) and analyze and report regular results, contribution, and continuous improvement plans.

  • Full budget responsibility for the campaign, including the planning, allocation and negotiations for the dedicated marketing activities .

  • Stay on the cutting edge of marketing best practices in the Enterprise by researching the latest trends and gathering new ideas from industry analysts, experts, vendors/agencies, and peers/competitors.

  Education And Experience Required
  

  • Education: BA or BS in Marketing or related field; MBA is a plus.

  • Experience: Minimum of 6 years of marketing experience in B2B organizations, with a proven track record of owning revenue results.

  • B2B Segment Expertise: Demonstrated experience and understanding of the B2B segment, preferably within the capital equipment industry.

  • Marketing Skills: Experience in growth marketing strategies with a focus on demand generation and revenue marketing.

  • Project Management: Strong project management skills to effectively lead marketing initiatives with cross-functional teams.

  • Communication Skills: Exceptional written and oral communication skills, including the ability to negotiate, present, and influence stakeholders at all levels of the organization.

  • A passionate, driven, dependable, and transformational contributor who can inspire and motivate others toward achieving marketing goals.

  • Flexibility: Willingness to travel domestically and globally, approximately 15% of the time, to engage with clients, attend industry events, and collaborate with global teams.

  • Continuous Learning: Proactive in staying updated with new marketing trends, innovations, and best practices to drive continuous improvement in marketing strategies and tactics.

  Job -

  Marketing

  Schedule -

  Full time

  Shift -

  No shift premium (United States of America)

  Travel -

  Relocation -

  Equal Opportunity Employer (EEO) -

  HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

  Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

  If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement

• About the company

  1476929 HP Inc. It was formed on November 1, 2015, renamed from the personal computer and printer divisions of the original Hewlett-Packard Company, with that company's enterprise product and business services divisions becoming Hewlett Packard Enterpr...

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