SHISEIDO
Asia Pacific - Regional Brand Manager, Fragrance
What's your preference?
Job Description
- Req#: 15498
- Translate the deep understanding of the fragrance markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
- Guide the new markets to ensure successful high impact brand launch
- Safeguard the brand equity and help markets balance brand building with commercial drive.
- Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
- Representing the region’s voice to feedback to global brand innovation pipeline, marketing plan and communication plan
- Collecting, analysing and summarising information (Beaute Research/ Market intelligence) on the markets’ activities
- Drawing up reports on the qualitative and quantitative results of major promotions
- Making recommendations for the marketing plan and marketing mix
- Drive digital transformation at regional level, accelerating Ecommerce and CRM topics
- Work with external agencies to produce regional creative assets, social assets, product demo etc.
- Oversees local markets’ media buy plans
- Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.
- Minimum 8 year -experience in a Marketing Role in Beauty with strong preference
- Must have either Regional or Global Marketing experience.
- Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
- Experience in Fragrance category is a plus
- Experience in managing Ecommerce business is a plus
- Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture)
- Good at Powerpoint and excel
- A considered, analytical approach to working with consumers, problem solving, stakeholder management
- Strong communication skills
- Positive attitude & growth mindset
- Flexibility to travel when required
MAIN PURPOSE
Shiseido Asia Pacific Cosmetic business division is looking to hire a Regional Brand Manager to lead the fast expansion of fast growth of fragrance cluster (Issey Miyake/ Narciso Rodriguez/ Serge Lutens/ Tory Burch/ Zadig & Voltarie) in APAC markets. Reporting to the Regional Brand Director, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.
KEY RESPONSIBILITIES
REGIONAL STRATGIC DIRECTION TO MARKETS
COLLABORATE WITH GLOBAL BRAND HOLDING
MONITORING AND ANALYSING THE MARKETS/ CHANNELS/ DISTRIBUTIONS/ COMPETITORS
DIGITAL ACCELERATION
OPERATIONAL EXCELLENCE
REQUIREMENTS
About the company
Shiseido Company, Limited is a Japanese multinational cosmetic and personal care company.
Notice
Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000.
Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.
An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report. NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000.