• Job Description

  Req#: COR033315

  Ready to build the future with AI?
  At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
  If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
  Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
  Inviting applications for the role of Assistant Vice President, Procurement-Marketing - Agentic AI
  The Assistant Vice President, Procurement – Marketing will play a pivotal role in driving the marketing strategy and positioning of AI-driven procurement solutions. This role demands a strategic leader with deep marketing expertise, strong business acumen, and a passion for leveraging AI to transform procurement operations. The AVP will lead initiatives that enhance brand visibility, market penetration, and customer engagement, ensuring alignment with Agentic AI’s overall business goals.
  Responsibilities

  Strategic Marketing & Brand Leadership
  • Develop and execute comprehensive marketing strategies that position Agentic AI’s procurement solutions as market leaders.
  • Conduct market analysis to identify trends, customer needs, and competitive opportunities.
  • Define and refine the go-to-market (GTM) strategy to drive awareness, adoption, and revenue growth.
  • Align marketing initiatives with organizational objectives and business development priorities.

  Product Marketing & Value Proposition
  • Translate complex AI procurement capabilities into clear, compelling messaging for diverse audiences.
  • Partner with product and sales teams to craft positioning, differentiation, and pricing strategies.
  • Lead the creation of marketing collateral, case studies, and digital content that highlight business impact.
  • Drive demand generation campaigns to support pipeline growth and client acquisition.
  Digital & Performance Marketing
  • Oversee digital marketing strategies, including SEO, SEM, content marketing, and social media.
  • Use data-driven insights to optimize campaign performance and maximize ROI.
  • Stay abreast of AI-driven marketing tools and emerging technologies to enhance marketing efficiency and personalization.
  Leadership & Team Development
  • Lead and mentor a cross-functional marketing team to deliver high-impact campaigns.
  • Foster a culture of creativity, innovation, and performance excellence.
  • Collaborate closely with product, procurement, and analytics teams to ensure marketing alignment with product capabilities.
  Stakeholder Engagement & Communication
  • Serve as a strategic partner to senior leadership, providing insights on market dynamics and customer needs.
  • Build strong relationships with internal and external stakeholders, including clients, partners, and media.
  • Represent Agentic AI at industry events, conferences, and forums to enhance thought leadership and brand equity.
  
  Qualifications we seek in you!
  Minimum Qualifications
  · Proven experience in marketing leadership roles, preferably within technology, procurement, or AI-driven industries.
  · Strong strategic thinking and analytical skills with a track record of developing and executing successful marketing strategies.
  · Excellent communication, presentation, and stakeholder management skills.
  · Understanding of AI technologies, digital marketing tools, and data analytics.
  

  Preferred Qualifications
  Experience leading marketing for enterprise technology or SaaS-based solutions.
  • Demonstrated success in building brand presence and driving demand generation in B2B environments.
  • Ability to work cross-functionally with product, sales, and procurement teams.
  • MBA or advanced degree in Marketing, Business, or a related field.

  Why join Genpact?
  Lead AI-first transformation – Build and scale AI solutions that redefine
  industries
  Make an impact – Drive change for global enterprises and solve business
  challenges that matter
  Accelerate your career—Gain hands-on experience, world-class
  training, mentorship, and AI certifications to advance your skills
  Grow with the best – Learn from top engineers, data scientists, and AI
  experts in a dynamic, fast-moving workplace
  Committed to ethical AI – Work in an environment where governance,
  transparency, and security are at the core of everything we build
  Thrive in a values-driven culture – Our courage, curiosity, and
  incisiveness - built on a foundation of integrity and inclusion - allow your
  ideas to fuel progress
  Come join the 140,000+ coders, tech shapers, and growth makers at Genpact
  and take your career in the only direction that matters: Up.
  Let’s build tomorrow together.
  
  Genpact is an Equal Opportunity Employer and considers applicants for all
  positions without regard to race, color, religion or belief, sex, age, national origin,
  citizenship status, marital status, military/veteran status, genetic information,
  sexual orientation, gender identity, physical or mental disability or any other
  characteristic protected by applicable laws. Genpact is committed to creating a
  dynamic work environment that values respect and integrity, customer focus,
  and innovation.
  Furthermore, please do note that Genpact does not charge fees to process job
  applications and applicants are not required to pay to participate in our hiring
  process in any other way. Examples of such scams include purchasing a 'starter
  kit,' paying to apply, or purchasing equipment or training.

• About the company

  Genpact is an American professional services firm headquartered in New York City, New York.

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