- - - - - - - - - - - -

I. Description of the entity and team
Entity
Do you want challenges and novelties? Are you passionate about travel, gastronomy, oenology? Is the Michelin Guide a dream for you? Come and join the Business Experience Line!
Experience Business Line brings personalized experiences in the fields of gastronomy and hospitality. It is part of the dynamic of diversification of the Michelin Group's activities "beyond the tire" and is structured around 5 businesses: Restaurant (Michelin Guide), Wine (Robert Parker Wine Advocate), Hotel (Tablet), Licensing and Via Michelin.
This entity has passionate employees present in more than 15 countries and an incredible wealth of professions (from developers to marketing, communication, sales, digital, events, finance, progress, inspection ...).

Team
Within Experience Business Line, you will join the global communications team. We define, realize and are accountable of the communications strategies to accelerate our business transformation.

II. Background and Mission
In a context of deep transformation of the Experience Business Line, we are looking for our global brand manager. He/She will guarantee the Michelin brand interests and contribute to build business opportunities while respecting the core pillars of the Michelin brand playbook. The brand manager understands each of the five business cases to help their leaders use the Michelin brand assets properly. The brand manager is a key actor of Michelin Experiences monetization strategy.
Perimeter: World / global

III. Main Activities
The brand manager teams with Michelin Experiences communication managers, marketing managers, sales managers, events managers and digital managers. She/He is regularly working with the legal team to protect our branding assets. She/He is the corner stone of business cases, communications tactics, events and digital operations.
• Strategic missions: contributing to the monetization of our businesses
• Tactical missions: leading and deploying key communications projects to serve the 5 businesses
• Operational missions: accompanying the teams to use correctly our branding assets.

IV. Professional and behavioral skills

Professional skills
- Brand management
- Project management
Behavioral skills
- Strong capacity to collaborate with various teams
- Capacity to navigate in a complex environment
- B2C-oriented
- Open to the world

- Strong organization skills
Languages
- French fluent
- English fluent

The position in located in Boulogne-Billancourt and open to flexible home office 2-3 days per week.

Remuneration package : 61 to 71k€ depending on profile and experience + bonus

- - - - - - - - - - - -