• Job Description

  Req#: 2069

  About Edrington

  Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.

  Remuneration and Package

  • Salary £44000- £56000
  • 37 days holiday + 4 Giving More Days
  • Attractive pension
  • Share reward scheme
  • Flexible working
  • Global wellbeing programme
  • Product Allowance

  Position Summary

  An exciting opportunity has become available for a Brand Manager NPD to join The Macallan team based in our Glasgow Office. Reporting to the Head of Brand Execution, this is a critical role that helps drive the development and launch of new products across The Macallan portfolio, ensuring that the proposition and messaging behind each new product or product family is of the highest possible standard and that all key stakeholders and markets receive best in class communications. This role works in close collaboration with the Creative team, Whisky Making team, and Brands Packaging team, amongst others.

  Job Description

  • Maintain a good awareness and understanding of evolving consumer trends affecting the brand/category (and wider luxury sector), including consumer typologies, needs, occasions, drivers and channels.
  • For ‘new to world’ products, ensure the Creative team is briefed appropriately on the requirements for the SKU/product family at ideation stage, as required to fulfil the Portfolio Strategy. Collaborate closely with the Creative Team to ensure the concept evolves to design freeze in alignment with the original brief. From design freeze hand-over, lead the design and delivery of an impactful launch strategy to maximise commercial impact of the new product.
  • For ‘continuation’ products (e.g. annual releases, super-aged releases), manage the entire NPD project from idea capture through business case, design freeze and launch as required, or via the EPCR process where changes are minor. Development of all packaging requirements, working in close collaboration with the Brands Packaging team and within agreed brand world guidelines.
  • Collaboration with Whisky Making team to foster close links between liquid, story, messaging and overall product proposition.
  • Development of materials, assets and tools to help local markets successfully launch products, ensuring that global launches are coordinated closely for the most aligned and impactful introduction.
  • Ongoing maintenance and support of the existing range to ensure that it maintains alignment with the portfolio strategy and delivers against the brands’ ‘best in class’ aspirations.
  • Nurture a close relationship with markets to make sure we can execute the global initiative in a consistent, effective and efficient way.
  • Work closely and very collaboratively with the Education, Creative, Brands Packaging, Whisky Operations, Finance and Legal teams to make sure that we provide appropriate content and clear direction for the global projects and support local markets in their execution.
  • Develop a close relationship with the Campaigns, Web, Digital & social media, E-commerce and PR teams to ensure our products given best chance to succeed in the online and offline world.

  Skills and Experience

  To be successful in this role, you have experience in the world of new product development, brand and project management and the knowledge and ability to translate brand world guidelines into the execution of luxury packaging and market assets. You are highly organised, have excellent attention to detail and the ability to calmly manage and communicate across multiple concurrent projects.

  Employee value proposition

  At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.

• About the company

  Giving more by crafting exceptional, ultra-premium spirits. The Macallan, Highland Park, The Glenrothes, Brugal rum and more. You must be 18+ to follow.

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