• Job Description

  Req#: R-73092

  Job Title: Brand Manager – Rexona

  Location: Malaysia

  About the Brand

  Deodorants are one of Unilever's most profitable and vibrant categories and Rexona is one of the biggest brands within the deodorant category. Rexona is the World’s No. 1 Deodorant, and in Southeast Asia, Rexona plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it.

  Who You Are and What You’ll Do:

  This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are seeking a talented Assistant Brand Manager to support the Brand Manager in leading activations of Rexona’s brand strategy in Malaysia & Singapore across consumer-facing channels and partnering with markets for strategy deployment to propel the growth of Rexona Deodorants in the cluster.

  Using breakthrough thinking, consumer, brand and customer understanding you will assist to create a clear and ambitious growth vision and strategy for the assigned portfolio & bring these plans to life with a high level of execution excellence. You will be part of Rexona’s global marketing community working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

  Who We Are Looking For:

  We are looking for a driven, proactive, creative and organized Brand Manager who will make this ideal future a reality for the business. The Brand Manager will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels , building stronger purpose-driven brand equity for our brands while impacting the overall category /brand by designing the strategy of one of our critical Innovations Pillar. In this journey, the Brand Manager will have high exposure to key global brands and senior stakeholders and local markets to grow the brand.

  Key Responsibilities:

  • Lead the development of the Brand Marketing Plan.

  • Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

  • Lead in innovation, activation, advertising, and promotion for the deployment of a Brand Marketing Plan and budget.

  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

  • Lead in ongoing analysis and review of consumer, category, channel/ customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities .

  • Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.

  • Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

  • Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

  • Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

  • Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

  Travel:

  No travel is required .

  What You’ll Need to Succeed:

  • Bachelor’s Degree in Marketing or equivalent.

  • Minimum of 5 years experience in brand/product management/marketing, preferably in the consumer goods industry .

  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

  • Experience in managing agencies .

  • Expe rience in managing digital channels and programs: Digital demand creation and fulfilment .

  • Proven experience in developing and implementing effective and integrated brand plans .

  • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious abou t future needs.

  • You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

  • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

  • You are knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.

  • You are equipped with media - savvy , particularly in digital marketing and know-how .

  • You are experienced in proven project and budget management.

  • You are multitasking and enjoy working in a fast-paced environment.

  How to Apply:

  Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

  Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

• About the company

  Unilever plc is a British multinational consumer goods company headquartered in London, England. Unilever's products are available in around 190 countries.

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