About us

Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits. We are a convivial, passionate, entrepreneurial, and dynamic company with 320 employees based in the UK, and are responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits, wines and champagnes.

Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët champagne and our premium wine brands Brancott Estate, Campo Viejo and Jacob’s Creek.

About the team

Our Vision as a marketing department is to be the engine of our business, fundamentally setting and driving the strategy that will enable PRUK to achieve its goal of becoming the No2 player in the market. This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality, to creativity and entrepreneurship, all with solid commercial foundations.

As a member of the marketing department, you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers lives. You will have a commitment to efficiency and ROI, to learning and improving and sharing best practice across the department to enable us to accelerate our performance.

You will have a clear view of the big initiatives that will accelerate growth for our business, from A&P investment, to NPD, to digital acceleration & experiential and you will focus on delivering these with impact so we can achieve our goal.

About your role

To develop and fully manage the execution of the brand plan, with the support of the Senior Brand Manager, ensuring it is focused on achieving the objectives. By being the brand’s champion, this role is critical to its short- and long-term success of the brand in the UK market place.

Key Responsibilities

• Three Key Areas of Focus:-
  • Business Leadership
  • Future Innovation
  • Financial Management

Business Leadership

• Set the PRUK RTD Portfolio strategy and lead the delivery of associated activations, tactics, and initiatives to realise it.
• Ensure the portfolio is fit for purpose and set’s us up to win by managing and championing RTD innovation, including ideation with Global RTD BU, business case delivery and internal setup and management.
• Provide the thread between top management, brand companies, commercial teams, technical team, customers, suppliers etc. to ensure this highly dynamic portfolio and associated supply are managed effectively.
• Be the go-to point of contact and support for all RTD related enquires and requests from Commercial/ Customer Marketing teams.
• Participate in RTD range review process with Commercial Strategy Team

Future Innovation

• Be the expert on local and global drinks trends, including liaising with on/off-trade commercial teams, and translate insights into innovation opportunities.
• Monitor category, customer and consumer insights, sharing with and influencing Global RTD BU to ensure RTD innovation pipeline is UK market relevant.

Financial Management

• Manage the overall profitability of RTD Portfolio & projects, including CM delivery.
• Challenge and seek ways to improve the value chain e.g. COGS optimisation
• Support brand and customer activation teams to develop optimal RTD promotion and project goals.
• Present risks and opportunities to key internal stakeholders at key moments in year (RF submissions)

Key Relationships

• Brand Director to ensure execution of plans are completely aligned to brand and category strategies and that individual projects are delivering against the objectives
• Customer Marketing to ensure integrated customer and brand marketing plans which deliver against agreed consumer objectives
• Commercial team to provide clear direction and support to ensure brand objectives are achieved within the channel
• Global brand team to contribute to the development of local brand strategy in line with global brand strategies ensuring relevant approvals. Works with global brand teams to ensure world class activation
• Agencies for fostering strong working relationships to drive high performance

What you need

Growth Mindset: Forward thinking, embodying a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently.

Deliver Through Collaboration: Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives.

Consumer Centric: Develops consumer intimacy with a focus of technology to innovate and create more value for the consumer and Pernod Ricard.

Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Stepping up to address difficult issues, saying what needs to be said in a respectful way.

Open and Authentic: Role Models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue.

Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes Pernod Ricard values.

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