• Job Description

  Req#: REQ-13874

  It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.

  Being part of the Dutch Family

  You are adaptable, a servant leader, and community-minded. You view yourself as an unfinished product on the constant pursuit of personal and professional development. We rely on our people to uphold our core values of speed, quality, and service to protect our culture and ensure our growth remains limitless!

  Dutch Bros mission statement

  We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.

  Who we are

  Dutch Bros puts people first in everything we do. Joining our team gives you the opportunity to build a compelling future while making a massive difference in the lives of our customers and communities.

  We love people and we love OUR people! Here’s what we offer

  Here at Dutch Bros, we want our employees to feel valued, and we recognize there's more to value than a salary. The following benefits and perks were hand-picked to cater to our diverse employee base:

  • Medical/Dental/Vision/Short Term Disability/Life insurances

  • Paid Sick Days

  • 401(k) plan with employer match after one year of employment

  • Education Benefit Program

  • Vacation/Floating Holidays/Paid Time Off

  • Paid Parental Leave

  • Flexible Schedule

  • Paid Volunteer Days

  • Various employee discounts

  • Office perks, such as hi-lo desks, snacks provided daily, casual dress code, and an in-house coffee bar with a dedicated Broista

  Position Overview

  The Brand Manager will be responsible for developing and implementing strategies to enhance the company's brand awareness, positioning, and equity. Their primary focus will be to drive brand growth, create compelling marketing campaigns, and maintain brand consistency. The Brand Manager must have a bias for action and be an excellent communicator and collaborator with the ability to develop and champion strategies, brand/product plans, and priorities effectively. This position requires strong analytical skills with a demonstrated ability to synthesize insights and data into action and to use that data to assess the effectiveness of these actions in driving business results. The Brand Manager plays a crucial role in shaping and promoting a company's brand image and ensuring its products are effectively marketed to the target audience.

  Key Result Areas (KRAs)

  Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies based on research and analysis:

  • Work with leadership to develop and execute a comprehensive brand strategy that aligns with the company's goals and objectives

  • Conduct market research to understand consumer trends, competitive landscapes, and opportunities for brand growth

  • Monitor and assess brand performance using key performance indicators (KPIs) and make data-driven adjustments to improve brand equity

  • Define and maintain the brand's unique value proposition and positioning in the market

  • Develop compelling promotional initiatives that profitably increase consumption and strengthen brand equity within given time and financial constraints

  • Responsible for delivering the annual budget and business plan for the product line

  • Shaping and sharing a strategic vision for a product

  • Strategic optimization of the product life cycle

  Work with cross-functional teams to identify and implement appropriate sales strategies and help lead product innovation, pricing, promotion and assortment:

  • Work with Marketing sub-teams to maximize the impact of brand and product strategy

  • Partner with Field Operations, and other cross-functional teams, to further penetrate identified markets and consumer segments

  • Conduct research exploration, analysis, and strategic development to build executable product plans for growth

  • In conjunction with the Operations team, create a validated new product pipeline

  • Facilitate future planning for 12-24 months out

  Participate in, and assist with, primary research projects and utilize system-wide feedback, POS, and consumer research data to assess business performance and identify opportunities for growth:

  • Coordinate and participate in the launch of new products, ensuring they align with the brand's identity and values

  • Lead and participate in brand, product, and category research

  • Coordinate product management and/or efficiency enhancement projects, with internal and external resources, to achieve results (product development, production planning, trade promotion, sales, and market research)

  • Stay informed about competitors and industry trends to identify opportunities and threats to the brand

  • Other duties as assigned

  Job Qualifications:

  • Bachelor’s Degree in Marketing, Business, or a related field, or 4 years of comparable experience, required

  • 5 additional years of experience in Brand Management or a related marketing role, required; experience in product assortment and planning preferred

  • Strong analytical, creative, and problem-solving skills

  • Excellent written and verbal communication abilities

  • Knowledge of consumer behavior and market research techniques

  • Ability to work collaboratively and lead cross-functional teams (including vendors)

  • Demonstrated project management skills

  Location Requirement:

  This position is based in Phoenix, Arizona, and requires four days in office.

  Skills:

  • Brand management

  • Portfolio management

  • End-to-end product development

  • Integrated marketing campaign development

  • Cross-functional teamwork

  • Data-driven hindsight

  • Market research

  • Clear, persuasive communication skills

  • People leadership

  Physical Requirements:

  • Occasionally move or lift office items

  • Must be able to work in an office environment

  • Must be able to communicate in an effective manner to perform job duties

  • Vision must be good or corrected in order to perform essential job duties

  • Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties

  • Ability to read and write in English in order to process paperwork and follow up on any actions necessary

  • Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment

  Compensation:

  DOE

  If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!

• About the company

  Dutch Bros Coffee is a privately held drive-through coffee chain headquartered in Grants Pass, Oregon, United States, with company-owned and franchise locations throughout the western United States.

Notice