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Content Marketing Specialist, Literacy and World Languages
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Job Description
- Req#: 456093
Employer Industry: Education Technology
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Named a Pittsburgh Top Workplace five years in a row
- Comprehensive benefits package including medical, dental, and vision coverage
- Flexible working hours with the option for remote work
- Generous paid time off and holidays
- Mission-driven culture that encourages innovation and teamwork
What to Expect (Job Responsibilities):
- Collaborate with the product marketing team to create and refine engaging content across various formats, including blog posts, emails, and ad copy
- Work with product marketing and communications to enhance social media strategies for educational products
- Drive SEO and content optimization strategies to connect with potential customers and generate Marketing Qualified Leads (MQLs)
- Provide strategic insights on Search Engine Marketing (SEM) in collaboration with internal teams and vendors
- Lead writing projects involving multiple rounds of revisions with stakeholders and subject matter experts
What is Required (Qualifications):
- Bachelor's degree in English, Communications, Journalism, or a related field
- Proven experience in content marketing and copywriting with a strong portfolio
- Ability to adapt writing style for different audiences, particularly K-12 educators and administrators
- Strong understanding of SEO principles and experience in optimizing content for search engines
- Exceptional organizational skills and attention to detail, capable of managing multiple projects and meeting deadlines
How to Stand Out (Preferred Qualifications):
- Experience in literacy and/or world languages education markets
- Knowledge of data-driven content marketing strategies and performance metrics analysis
- Proven ability to integrate UX writing with SEO and accessibility practices
- Familiarity with current trends and needs in the education industry
#EducationTechnology #ContentMarketing #CareerOpportunity #FlexibleWork #TopWorkplace
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