• Job Description

  Req#: 78870AB263
  Job Title: Content Writer / Copywriter
  
  Position Type: Full-Time, Remote
  
  Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars)
  
  About the Role:
  
  Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.
  
  Responsibilities:
  
  • Content Creation:
  • Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
  • Produce copy for ads, email campaigns, and sales collateral.
  • Ensure all content aligns with brand voice, style, and tone.
  • SEO & Optimization:
  • Research keywords and incorporate SEO best practices into writing.
  • Collaborate with SEO specialists to optimize for search intent and ranking.
  • Update existing content to maintain freshness and relevance.
  • Research & Subject Expertise:
  • Conduct in-depth research on industry topics, competitors, and trends.
  • Interview subject matter experts (SMEs) for thought leadership content.
  • Translate complex topics into clear, engaging copy.
  • Editing & Quality Assurance:
  • Proofread for grammar, clarity, and consistency.
  • Ensure deliverables are accurate, plagiarism-free, and error-free.
  • Maintain content calendars and deliver work on time.
  • Collaboration:
  • Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
  • Incorporate stakeholder feedback into revisions while maintaining brand integrity.
  • Performance Tracking:
  • Monitor content performance using Google Analytics, HubSpot, or similar tools.
  • Provide recommendations to improve engagement, conversions, and SEO rankings.
  
  
  What Makes You a Perfect Fit:
  
  • Strong storyteller with a flair for persuasive and engaging writing.
  • Skilled at tailoring tone and style for different audiences and formats.
  • Organized multitasker who can manage multiple assignments and deadlines.
  • Curious researcher who thrives on learning new industries and topics.
  
  
  Required Experience & Skills (Minimum):
  
  • 2+ years professional writing or copywriting experience.
  • Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
  • Proficiency with Microsoft Office/Google Workspace.
  • Strong research and editing skills.
  
  
  Ideal Experience & Skills:
  
  • Background writing for B2B SaaS, marketing agencies, or professional services.
  • Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
  • Experience writing conversion-focused copy (ads, landing pages, email sequences).
  • Knowledge of content management systems (WordPress, HubSpot).
  
  
  What Does a Typical Day Look Like?
  
  A Content Writer / Copywriter's day revolves around producing high-quality, conversion-focused content. You will:
  
  • Research industry trends and gather insights for upcoming topics.
  • Draft blog posts and long-form content for marketing campaigns.
  • Write ad copy, landing page text, or sales collateral to support lead generation and deals.
  • Collaborate with designers and marketers to align copy with visuals and campaign strategy.
  • Edit and proof content for accuracy and brand consistency.
  • Track content performance and optimize older pieces for better SEO and conversions.
  
  In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.
  
  Key Metrics for Success (KPIs):
  
  • Consistent content delivery aligned with deadlines.
  • Growth in organic traffic and engagement from written content.
  • Conversion performance of landing pages and ad copy.
  • SEO rankings and visibility for target keywords.
  • Positive stakeholder feedback on clarity and effectiveness of content.
  
  
  Interview Process:
  
  1. Initial Phone Screen
  2. Video Interview with Pavago Recruiter
  3. Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
  4. Client Interview with Marketing Leadership
  5. Offer & Background Verification

• About the company

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