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Conversion Tracking & Analytics Specialist
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Job Description
- Req#: ff4b9a43-a51e-465c-af4b-1bbcc5bb1afb
Employer Industry: Performance Marketing Agency
Why consider this job opportunity:
- Salary up to $85,000 per year
- Unlimited PTO for a healthy work-life balance
- Full benefits package including Health, Vision, Dental, and Life insurance starting the 1st of the month after your start date
- $1,000 Annual Conference/Education Allowance for professional development
- Work-from-home flexibility, allowing you to operate from anywhere in the U.S.
- Collaborative and supportive work environment focused on continuous improvement and growth
What to Expect (Job Responsibilities):
- Independently plan, execute, and troubleshoot conversion tracking setups using Google Tag Manager and Google Analytics 4
- Collaborate with Growth Managers, Developers, and the BI team to communicate about tag implementations and analytics opportunities
- Partner with Growth Managers to prepare insights and contribute ideas during client calls
- Assist in identifying areas for client growth through advanced analytics implementations
- Actively build your analytics and business intelligence expertise through training and mentorship
What is Required (Qualifications):
- Strong analytical and problem-solving skills
- Proficiency with Google Tag Manager, Google Analytics 4, and digital ad platforms
- Excellent organizational and communication skills
- Experience working with CMS platforms such as WordPress or Shopify
- Understanding of online attribution and data discrepancies across platforms
How to Stand Out (Preferred Qualifications):
- Digital marketing experience, either agency or in-house
- Familiarity with basic JavaScript and Chrome developer tools
- Experience with Looker Studio for data visualization
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