• Job Description

  Req#: 56802

  Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

  CRM Manager - House of Suntory

  The following position is is open in New York, United States.

  What makes this a great opportunity?

  Beam Suntory is seeking a CRM Manager – House of Suntory to join our dynamic, progressive team of Digital Marketing professionals. The perfect candidate is a brand builder, CRM/Membership/loyalty champion, and has strong organizational and interpersonal skills.

  Beam Suntory is the third largest Premium Spirits company in the world. We are an organization that creates brands that are a part of celebrations and our culture reflects this. By joining the team, you will be an integral part in building our brands interaction with consumers at every touchpoint. Constantly evolving and always something new to learn, this new role offers the opportunity to shape how we bring our brands to life in the minds and hearts of our consumers.

  The role of CRM Manager will be perfect for an individual who loves defining the value exchange for our premium spirits, diving into the data, with a passion for customer loyalty and driving increased performance.

  Role Responsibilities

  In your role as CRM Manager, House of Suntory you will be part of our success by:

  • Responsible for developing and evolving the strategy for HoS Membership program. Owning the segmentation, campaign planning, and individual campaign strategy both at global and assisting at a market level - increasing conversion, improving retention, and nurturing through value exchanges.

  • Developing and implementation of a Prestige only CRM program targeting HNWI

  • Developing a clear CRM strategy, that is fully aligned and supports relevant brand strategies & owning comms plans across key channels globally.

  • Developing and leading the omnichannel automation strategy, across the customer life cycle including email and wallets

  • Owning the CRM communications plan across all key channels (organic and paid), working alongside the Marketing and DTC teams, to ensure the best campaigns and automated programmes are in place to drive engagement.

  • Testing & Optimisation Roadmap - Build and plan effective 'test, learn and optimise' strategies across multiple channels to gain more insight, driving improved LTV performance.

  • Leading the acquisition strategy across touchpoints with market & brand team guidance in driving 1P Data

  • Defining and driving relevant innovation with the latest CRM technology, including SMT & NFTs

  Qualifications

  WHAT DO I NEED TO DEMONSTRATE?

  At Beam Suntory, we recruit the best people to help grow our business and build on our success. To be considered for this position you must be able to demonstrate the following:

  Required:

  • 5-7 years of experience in CRM with a consumer products company

  • Salesforce Marketing Cloud or similar CRM Platform experience preferred

  • Digital marketing & performance marketing experience

  • Track record of managing people/teams to deliver high quality results

  • Demonstrated ability to strategically manage internal or external clients and provide exceptional customer service and results

  • Prior experience developing functional strategies, agendas and road maps.

  • Ability to roll sleeves up & get things done

  • Outstanding communication skills with both technical and non-technical colleagues

  • Deep experience working with or for marketing/development agencies with a strong understanding of required resources and costs to execute initiatives

  What else do I need to know?

  Education:

  • Bachelor's degree in Marketing, Computer Science or similar field

  • Masters degree preferred

  Preferred:

  • Experience in the alcoholic beverages industry, and/or

  • Experience with premium and luxury goods

  This role is global in nature and involves working with BSIs offices around the world. As a result:

  • 10% international travel is expected

  • Frequent meetings will occur outside of core work areas. Best efforts will be made to schedule meetings within core work hours of all attendees, but this is not always possible

  • Salary range: 100k - 115k

  At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

• About the company

  Beam Suntory, Inc. is an American company which is the subsidiary of Suntory Beverage & Food Ltd, which itself is a subsidiary of Suntory Holdings of Osaka, Japan.

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