Are you a strategic and data-driven CRM expert with a passion for creating impactful campaigns? Regent’s University London is looking for a dynamic CRM Manager to lead our customer relationship management initiatives and drive meaningful engagement with prospective students, partners, and the wider community. This is a fantastic opportunity to play a key role in shaping and executing CRM strategies that align with our marketing and institutional goals.

Key Responsibilities:

• CRM Strategy Leadership: Define, design, and execute a comprehensive CRM strategy that supports Regent’s institutional and marketing objectives, in collaboration with senior stakeholders, including the Digital Director.
• Cross-Functional Collaboration: Work closely with Marketing & Communications, Recruitment & Admissions, and Academic teams to craft and execute marketing campaigns that inspire, inform, engage, and convert.
• CRM Campaign Creation: Develop engaging content across CRM channels using Salesforce Marketing Cloud tools, including Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Data-Driven Insights: Manage CRM data, analyse trends, and create targeted marketing campaigns. Regularly review performance metrics to ensure campaigns deliver optimal results.
• Salesforce Collaboration: Collaborate with the Salesforce team to define and refine Sales Cloud and Marketing Cloud requirements to ensure campaign execution and event management are aligned.
• Compliance & Reporting: Ensure all CRM activities comply with GDPR and higher education regulations while providing insightful, actionable performance reports to key stakeholders.

Key Requirements:

• Experience: Proven experience in CRM, with hands-on expertise in Salesforce Marketing Cloud and/or Sales Cloud, including campaign creation, data analysis, and automation.
• Content Creation: Strong copywriting skills with the ability to tailor communications for different target audiences across email, web, and social media platforms.
• Data Analytics: Experience in working with large volumes of data, analysing performance, and using insights to optimize campaigns.
• Certifications: Salesforce Marketing Cloud and/or Sales Cloud certification is essential.
• Qualifications: A degree or equivalent, with a postgraduate or professional qualification (such as CIM) being desirable.

Why Join Us?

• Innovative Environment: At Regent’s, we value innovation and are committed to continuously improving our digital marketing efforts.
• Collaborative Culture: Work alongside dedicated teams in an environment that fosters collaboration and professional development.
• Impactful Work: Play a key role in driving the future of student recruitment and engagement at a prestigious university.
• Professional Growth: With the opportunity to work with cutting-edge CRM technology and lead diverse campaigns, you'll enhance your skills and grow in your career.

If you’re an experienced CRM professional with a knack for creating data-driven, engaging campaigns, and are ready to make a significant impact in the higher education sector, we want to hear from you!

Apply now to join Regent’s University London and be part of an exciting, forward-thinking team!