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Demand Generation Marketing Specialist - Remote
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Job Description
- Req#: DVdukkN6AA4B
Employer Industry: Digital Marketing and Technology Solutions
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Comprehensive benefits package including medical, dental, vision, and retirement
- Generous Paid Time Off (PTO) policy to support work/life balance
- Fully remote work environment offering flexibility
- Comprehensive parental leave to bond with new family members
What to Expect (Job Responsibilities):
- Develop and execute multi-channel campaigns (email, social, search, paid media) to generate high-quality leads
- Plan and run Account-Based Marketing programs targeting key accounts with personalized messaging
- Monitor and optimize lead flow, conversion rates, and sales handoffs for maximum pipeline impact
- Track campaign performance, analyze metrics, and make data-driven decisions to improve marketing efforts
- Partner closely with Sales to align on target accounts and lead scoring processes
What is Required (Qualifications):
- Minimum of 5 years in B2B demand generation or marketing, preferably in SaaS or technology
- Proven success in running ABM programs and multi-channel campaigns that drive pipeline
- Strong skills in CRM and marketing automation platforms (HubSpot, ZoomInfo, or equivalent)
- Experience with WordPress, basic graphic design, and content creation
- Ability to manage multiple projects, prioritize tasks, and meet deadlines
How to Stand Out (Preferred Qualifications):
- Experience marketing to government agencies, public sector, or civic organizations
- A hands-on, results-driven approach to marketing
- Strong analytical skills and data-oriented mindset
- Creative and collaborative skills contributing to design and campaign assets
- Passion for civic engagement and community-building
#DigitalMarketing #DemandGeneration #RemoteWork #CareerGrowth #B2BMarketing
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