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Digital Marketing Specialist
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Pay$55000.00 - $70000.00 / year
LocationKaty/Texas
Employment typeFull-Time
Job Description
- Req#: 8a78859e9e46f63e019e4f680c972d36
- Manage and optimize Google Search, Display, and Performance Max campaigns
- Monitor campaign KPIs including CTR, CPC, CPA, conversions, and ROAS
- Adjust bids, budgets, targeting, and pacing to maximize performance
- Conduct keyword research and search query analysis
- Implement A/B testing and optimize ad copy, promotions, and creative assets
- Monitor ad fatigue and coordinate creative refreshes
- Track campaign and website performance across digital channels
- Validate data accuracy across Google Ads, Google Analytics, CRM, and reporting platforms
- Identify and troubleshoot tracking, attribution, and conversion issues
- Analyze lead quality and conversion trends to improve marketing effectiveness
- Audit landing pages, forms, CTAs, and user experience to optimize conversion rates
- Manage Google Business Profiles and local listing platforms
- Maintain accurate business information across Apple Maps, Yelp, Bing, and related directories
- Resolve duplicate listings and data inconsistencies
- Support setup and optimization for new property listings
- Compile and quality-check monthly marketing reports
- Identify reporting discrepancies and actionable insights
- Support dashboard reporting initiatives and validate reporting accuracy
- Recommend process improvements, workflow efficiencies, and automation opportunities
- Partner with the Digital Marketing Manager and broader marketing team on strategic initiatives
- Assist with rollout of new tools, technologies, and campaign types
- Participate in internal and client-facing meetings as needed
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- 1-3 years of experience in digital marketing, PPC management, analytics, or related field
- Equivalent combination of education and professional experience will be considered
- Hands-on experience managing Google Ads campaigns
- Strong understanding of paid search, paid social, SEO, analytics, and digital KPIs
- Experience with:
- Google Ads Editor
- Google Analytics
- Google Tag Manager (GTM)
- Google Search Console (GSC)
- Looker Studio
- Familiarity with CRM systems and attribution tracking
- Experience with local listing management platforms such as SOCi
- Knowledge of landing page optimization and UX/UI best practices
- Strong analytical, organizational, and problem-solving skills
- Google Ads Certification preferred
- Meta Ads Certification a plus
- Multifamily or agency marketing experience preferred
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to communicate effectively in English
- Ability to sit and work at a computer for extended periods
- Ability to lift up to 30 lbs. occasionally
- Frequent use of hands, wrists, and fingers for typing and computer work
- Visual ability to review digital and printed materials
- Primarily office-based or remote computer work environment
- Occasional travel may be required for meetings, training, or onsite support
- Position may require work outside standard business hours based on campaign or project needs
Portico has an amazing opportunity to join our team as a Digital Marketing Specialist!
Job Summary
The Digital Marketing Specialist is responsible for the day-to-day management, optimization, and performance monitoring of digital marketing campaigns and local listings. This role works closely with the marketing team to execute paid media strategies, analyze campaign performance, maintain digital presence accuracy, and support lead generation and conversion initiatives across multiple digital channels.
Key Responsibilities
Paid Media Management
Campaign Performance & Analytics
Local Listings & Online Presence
Reporting & Optimization
Collaboration & Support
Qualifications
Education & Experience
Preferred Skills & Knowledge
Preferred Certifications
Physical Requirements
Work Environment
Our Company is an equal Opportunity Employer. As a condition of employment, a satisfactory drug test and background check are required.
Pay Range: $55,000 - $70,000 per yearAbout the company
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