• Job Description

  Req#: 19F2119906
  Digital Marketing Specialist (Google Ads, SEO, Social Media) - Remote Performance Marketing
  
  Position Type: Full-Time, Remote
  Working Hours: U.S. Business Hours
  About the Role
  
  At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
  
  This is a hands-on, execution-first role - not strategy-only.
  
  You will:
  
  • Run and scale Google Ads campaigns
  • Manage social media engagement and content execution
  • Improve SEO and organic visibility
  • Continuously test, analyze, and optimize performance
  
  If you live in dashboards, care about metrics, and constantly iterate to improve results - this role is built for you.
  What You'll Own
  1. Google Ads & Paid Search (Primary Focus)
  
  • Manage campaigns across:
  • Search
  • Display
  • Remarketing
  • Conduct keyword research and structure campaigns for performance
  • Write and test high-converting ad copy
  • Optimize key metrics:
  • CPC
  • CTR
  • Conversions
  • ROAS
  • Manage budgets, bidding strategies, and targeting
  • Identify and implement performance improvements
  2. Social Media Execution & Engagement
  
  • Manage engagement across:
  • Instagram
  • Facebook
  • LinkedIn
  • Respond to comments, DMs, and audience interactions
  • Support:
  • Content scheduling
  • Caption writing
  • Post optimization
  • Monitor engagement metrics and audience growth
  3. SEO & Organic Growth
  
  • Conduct keyword research using tools like:
  • SEMrush
  • Optimize:
  • Metadata
  • Content
  • Internal linking
  • Support technical SEO improvements
  • Track:
  • Keyword rankings
  • Organic traffic
  • Identify content gaps and growth opportunities
  4. Reporting & Performance Tracking
  
  • Track performance across:
  • Paid campaigns
  • Social channels
  • Organic traffic
  • Analyze data using:
  • Google Analytics 4
  • Prepare reports with:
  • Insights
  • Recommendations
  • Maintain clean documentation of campaign updates and changes
  What Makes You a Strong Fit
  
  • You are execution-focused - you actually run campaigns
  • You make decisions based on data, not assumptions
  • You're comfortable managing multiple campaigns simultaneously
  • You continuously test, iterate, and improve performance
  • You balance:
  • Performance metrics
  • Creative execution
  Requirements (Must-Have)
  Experience
  
  • 3+ years of hands-on experience managing:
  • Google Ads campaigns
  • 3+ years managing social media platforms
  • Proven SEO experience using:
  • SEMrush, Ahrefs, or similar tools
  Core Skills
  
  • Strong understanding of:
  • CPC
  • CTR
  • Conversions
  • ROAS
  • Experience with:
  • Google Analytics 4
  • Strong written communication and copywriting skills
  • Ability to work independently in a remote environment
  Nice to Have
  
  • Experience managing multiple client accounts
  • Background in:
  • E-commerce
  • SaaS
  • B2B Marketing
  • Experience with:
  • A/B testing frameworks
  • Conversion rate optimization
  • Familiarity with content marketing workflows
  Tools & Platforms
  
  • Google Ads
  • Google Analytics 4
  • SEMrush / Ahrefs
  • Social media platforms (Instagram, Facebook, LinkedIn)
  • Reporting & analytics tools
  What a Typical Day Looks Like
  
  • Review campaign performance and key metrics
  • Optimize Google Ads campaigns and creatives
  • Respond to social media engagement and interactions
  • Update SEO content and keyword strategies
  • Analyze data and identify optimization opportunities
  • Prepare reports and recommendations
  
  In short:
  You continuously improve traffic, engagement, and conversions across paid and organic channels.
  Key Metrics for Success (KPIs)
  
  • Improved Google Ads performance (CPC, CTR, ROAS)
  • Growth in social media engagement and audience activity
  • Increased organic traffic and keyword rankings
  • Accuracy and clarity of reporting
  • Consistent campaign optimization and improvement
  Why This Role Stands Out
  
  • True multi-channel ownership (paid + social + SEO)
  • Execution-focused role with measurable impact
  • Opportunity to work across multiple growth channels
  • Performance-driven environment with clear accountability
  • Growth opportunities into:
  • Performance Marketing Manager
  • Growth Lead
  Interview Process
  
  • Initial Screening Call
  • Recruiter Interview
  • Final Interview
  • Offer & Onboarding
  Apply Now
  
  If you:
  
  • Enjoy running campaigns and improving performance
  • Think in terms of metrics and optimization
  • Like working across paid, social, and SEO channels
  • Want a role with real impact on growth
  
  This is a strong opportunity to step into a high-impact digital marketing role.

• About the company

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