• Job Description

  Req#: 175305
  Position Summary The mission of Orlando Health Advanced Rehabilitation Institute (ARI) is to improve the health and quality of life of the individuals and communities we serve. Our vision is to be a trusted leader inspiring hope through the advancement of health. ARI’s Purpose Statement is “Through interdisciplinary rehabilitation we will relieve, restore and reintegrate.” The Director of Business Development is responsible for the development and implementation of business and marketing plans for the rehabilitation hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Physicians, Managed Care Providers, Medicare, Case Managers, other payors, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admissions Team. Responsibilities Essential Functions • Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) an action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met. • Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors. • Develops and manages the marketing department's operating budget. • Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools together with internal data and external data base information for statistical analysis. • Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration. • Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions. • Creates and implements comprehensive marketing plans and programs annually and on an as needed basis for the facility's long- and short-term goals. • Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns. • Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available. • Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment. • Consistently interfaces with Physicians, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient. • Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to President on performance achieved on a monthly and quarterly basis. • Leads Hospital co-worker and community events to promote the hospital and co-worker satisfaction in collaboration with hospital executive team. • Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards. • Maintains compliance with all Orlando Health policies and procedures. • Other duties as assigned Qualifications Education/Training  Bachelor of Science Degree in Marketing or other related degree Licensure/Certification  Maintains current licensure, as appropriate, in the State of Florida Experience  Minimum of 5 years’ experience in healthcare management.  Excellent skills needed in forecasting, market-based planning, communications and public relations.  Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.  Must maintain valid Florida driver’s license.
  Education/Training  Bachelor of Science Degree in Marketing or other related degree Licensure/Certification  Maintains current licensure, as appropriate, in the State of Florida Experience  Minimum of 5 years’ experience in healthcare management.  Excellent skills needed in forecasting, market-based planning, communications and public relations.  Ability to be available for occasional evenings for marketing events, weekend coverage, and routine day travel.  Must maintain valid Florida driver’s license.
  Essential Functions • Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) an action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met. • Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors. • Develops and manages the marketing department's operating budget. • Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools together with internal data and external data base information for statistical analysis. • Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration. • Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions. • Creates and implements comprehensive marketing plans and programs annually and on an as needed basis for the facility's long- and short-term goals. • Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns. • Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available. • Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment. • Consistently interfaces with Physicians, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient. • Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to President on performance achieved on a monthly and quarterly basis. • Leads Hospital co-worker and community events to promote the hospital and co-worker satisfaction in collaboration with hospital executive team. • Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards. • Maintains compliance with all Orlando Health policies and procedures. • Other duties as assigned

• About the company

  Orlando Health is a not-for-profit healthcare organization headquartered in Orlando, Florida.

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