• Job Description

  Req#: 251305
  Overview As eCommerce Marketing Executive - eGrocery, you will lead the development & execution of always on media, branded campaigns on and offsite and the holistic online shopper experience driving visibility & conversion of Pepsico products across the eGrocery path to purchase. Successful performance in the role is measured by a combination of sales growth, marketing performance and efficiency of marketing spend. Responsibilities Lead the development & activation of eGrocery marketing plans across Asda & Morrisons maintaining/improving overall marketing performance and efficiency. (Key KPIs being ROAS/NR/CVRT/CTR). Collaborate with eGrocery account managers to build share driving plans aligned to commercial priorities. Own the online activation calendar for each customer using brand plans, channel & shopper insights to build engaging and shopper-centric campaigns across the eGrocery path to purchase. Manage day to day relationship & execution with customer through retail media agencies eg Gig & MMG/RMI. Brief & oversee all digital media creation for Asda & Morrisons working with our in-house creative team to ensure effective prioritisation and timely delivery of assets. Ensuring all onsite media is optimised for online and is on-brand. Collaborate with instore Shopper Marketing team to build omni-channel plans ensuring fully aligned plans across instore & online. Support test & learn agenda to identify new media opportunities, ensuring clear goals against key activities & knowledge share. Build strong relationships with cross functional teams internally, eg Shopper Marketing, Brand Marketing & Sales plus external customers & customer media agencies. Run regular digital media performance reviews, using campaign evaluations to gain insights & learnings to optimise forward planning & share best practice with key internal stakeholders eg. Broader eCommerce team & sales. Manage customer online Marketing budgets ensuring effective deployment across campaigns & tracking. Attend eCommerce Team & internal Customer team meetings. Qualifications Experience in eCommerce/Digital/Shopper Marketing. Strong analytical skills – able to analyse media performance and report back to stakeholders. A creative mindset – ability to brief and approve creative digital assets. Excellent collaboration skills – this is a cross functional role within the eCommerce team and the wider sales & marketing organisations. Solid project & time management skills – ability to multi-task & manage several diverse stakeholders internally and externally. Aptitude to learn fast, to absorb and integrate new facts and methodologies into normal operating process. Effective communication skills. Strong presentation skills – comfortable presenting internally / externally to all levels. Good attention to detail and ability to spot potential problems and plan to avoid them in advance. Flexible and responsive approach. Genuine, in possession of humility, honesty and integrity.
  Experience in eCommerce/Digital/Shopper Marketing. Strong analytical skills – able to analyse media performance and report back to stakeholders. A creative mindset – ability to brief and approve creative digital assets. Excellent collaboration skills – this is a cross functional role within the eCommerce team and the wider sales & marketing organisations. Solid project & time management skills – ability to multi-task & manage several diverse stakeholders internally and externally. Aptitude to learn fast, to absorb and integrate new facts and methodologies into normal operating process. Effective communication skills. Strong presentation skills – comfortable presenting internally / externally to all levels. Good attention to detail and ability to spot potential problems and plan to avoid them in advance. Flexible and responsive approach. Genuine, in possession of humility, honesty and integrity.
  Lead the development & activation of eGrocery marketing plans across Asda & Morrisons maintaining/improving overall marketing performance and efficiency. (Key KPIs being ROAS/NR/CVRT/CTR). Collaborate with eGrocery account managers to build share driving plans aligned to commercial priorities. Own the online activation calendar for each customer using brand plans, channel & shopper insights to build engaging and shopper-centric campaigns across the eGrocery path to purchase. Manage day to day relationship & execution with customer through retail media agencies eg Gig & MMG/RMI. Brief & oversee all digital media creation for Asda & Morrisons working with our in-house creative team to ensure effective prioritisation and timely delivery of assets. Ensuring all onsite media is optimised for online and is on-brand. Collaborate with instore Shopper Marketing team to build omni-channel plans ensuring fully aligned plans across instore & online. Support test & learn agenda to identify new media opportunities, ensuring clear goals against key activities & knowledge share. Build strong relationships with cross functional teams internally, eg Shopper Marketing, Brand Marketing & Sales plus external customers & customer media agencies. Run regular digital media performance reviews, using campaign evaluations to gain insights & learnings to optimise forward planning & share best practice with key internal stakeholders eg. Broader eCommerce team & sales. Manage customer online Marketing budgets ensuring effective deployment across campaigns & tracking. Attend eCommerce Team & internal Customer team meetings.

• About the company

  PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

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