Location(s):

Australia

City/Cities:

North Sydney

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 21, 2023

Shift:

Job Description Summary:

We are recruiting a Frontline Brand Manager to work in our Marketing team in Sydney, Australia, managing our portfolio of winning and growing brands.

The successful Frontline Brand Manager will:

• Manage bottler/distributor alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, marketing investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.

• Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.

• Input into End-2-End consumer & shopper engagement strategy and identify country-specific engagement opportunities

• Actively work on country market development to ensure the right implementation of projects.

• Manage brand activation & Integration at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets)

• Lead transcreation, localization and real-time amplification of Integrated Marketing Experience (IMX) within the country, working directly with agencies partners across ATL & BTL.

• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers .

Experience required:

• Significant marketing experience (4-6 years)

• Direct experience with marketing activation

• Business, commercial, and financial acumen

• Experience working in cross -functional incl. key account teams and cross-geographical teams.

• Preferred but not essential - strong experiential/sampling background

Work Focus

• Ability to provide country-specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader Organization Unit (OU) strategy, as necessary

• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

• Ability to lead negotiations and alignment with key stakeholders

• Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with Bottlers and agency partners

• Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcreations with agency partners.

Communication Focus

• Role will interact frequently with Franchise leadership teams, Channel & Commercial team, Bottlers and external parties (activation agencies, media)

• Role will also require regular communication with OU Category Teams, OU Front-Line Marketing Lead, OU IMX team

Skills:

Brand Architecture, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, E-Marketing, Influencing, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Media Planning Buying, Problem Solving, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.