Bosch Group
Brand Strategy Manager
5 days agoWhat's your preference?
Job Description
- Req#: REF252597K
- Pursue the Uncommon: Be Different. Be Dremel!
- Thrive together: Greatness is unlocking each other's potential
- Inspire with Creativity: We Dream with our eyes wide open
- Adapt to win: Climb it. Go through it. Work around it.
- Be Authentically You: Embrace individuality
- Global Brand Strategy Development: Collaborate closely with the MKX team to develop global brand strategies that ensure marketing consistency and align with our brand vision.
- Strategic Commercialization Support: Support regional retailer activations, e-commerce initiatives, and trade partnerships to ensure effective go-to-market strategies. Provide strategic guidance on global product launches, merchandising, and in-market promotional efforts.
- UX-Based Decision Making: Invest in understanding user needs and aspirations to drive UX-based decisions that enhance the customer experience.
- Cross-Functional Leadership: Lead teams to deliver impactful launch results, ensuring seamless execution of marketing initiatives.
- Performance Tracking: Monitor and track the achievement of marketing concept targets, providing insights and adjustments as necessary.
- Communication Leadership: Drive the development of communication concepts that engage audiences across various touchpoints.
- Winning Mindset: Demonstrates a competitive edge and a drive for achieving excellence.
- Collaborative Role Model: Sets a standard for teamwork and collaboration across departments.
- Enthusiastic and Motivating: Brings energy and passion to win, inspiring others to reach their full potential.
- Experience: 5-7 years of experience in a brand marketing position with a proven track record in driving national or global brand marketing initiatives, 3+ years of experience of B2C marketing experience required.
- Education: Bachelor’s degree in Marketing or relevant field.
- Strong Communication Skills: Ability to articulate business vision clearly to team members and stakeholders across functions and hierarchy.
- Conflict Resolution: Proficient in resolving conflicts with resilience and maintaining a positive work environment.
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
- Great Place to Work™ Certified, 2024
- Fortune’s World’s Most Admired Companies, 2024
- America’s Best Large Employers, 2024
- America’s Best Employers for Diversity, 2024
- America’s Greatest Workplaces for Women, Newsweek2024
- Greatest Workplaces for Diversity, Newsweek 2024
Company Description
At Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.
Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 390,000 associates and a legacy of success spanning 135+ years.
Since inventing the high-speed rotary tool in 1934, the Dremel brand has been helping users with its full line of versatile, easy-to-use tool systems that deliver the perfect solution for almost any job. From our Dremel rotary tools, Multi-Max™ oscillating tools, Ultra-Saw™ and Saw-Max™ multi-saws, and our line of Home Solutions tools, users have come to know and trust the brand to complete their projects. Combining compact size, ergonomic design, precision and versatility with a wide range of highly engineered accessories, Dremel tools are used to accomplish numerous applications in a variety of materials. Dremel is like no other power tool brand out there! Truly unique and truly special!
Sound interesting? One more thing - We are a values-based organization at Dremel and we believe in these 5 key values:
We are also proud to be a part of The Bosch Group with its global reach and resources. We operate within the Power Tools business of Bosch.
Job Description
This role is hybrid remote with 60% monthly in-office presence in Mount Prospect, Illinois. (3 days in office per week)
Join our team as a Brand Strategy Manager and play a pivotal role in shaping global brand strategies for our rotary tools segment. If you're passionate about user-driven marketing and capable of steering cross-functional teams, we want you to take the lead in crafting innovative communication concepts that resonate across multiple touchpoints.
Key Responsibilities
Attributes:
Qualifications
A successful candidate will have:
Additional Information
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
Equal Opportunity Employer, including disability/veterans.
Thanks to the work of every associate, Bosch has been recognized for award-winning culture by the following organizations:
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
The U.S. base salary range for this full-time position is $105,000 to $120,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.
In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome . Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.
Salary estimates published on online job boards, rather than the Bosch US Careers Page, may not be a true representation of the actual pay range offered for this position.
About the company
The Bosch Group is a leading global supplier of technology and services. It employs roughly 395,000 associates worldwide (as of April 22nd, 2021). The company generated sales of 71.5 billion euros in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group is a leading global supplier of technology and services.
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