• Job Description

  Req#: 5a3208d3-062d-4e78-b217-0b378512bfb0
  THE COMPANY
  
  Inflo is a fast-paced, agile, and rapidly scaling technology company. Founded in 2015, we have established Inflo as an innovative and impactful tech business, securing a global customer base of high-profile accounting firms and networks.
  
  We are passionate about the accounting profession we serve and focus on driving long-term success, both in our business and those we work with. This has resulted in Inflo's SaaS platform winning multiple awards, including International Accounting Bulletin's Accountancy Software of the Year twice, the Queens Award for Innovation and the Boomer Technology & Innovation Visionary award.
  
  THE CULTURE
  
  Inflo was established by former auditors who were motivated to transform their field and liberate auditors from monotonous, repetitive tasks. Who, after all, is eager to manually input invoice details into Excel?
  
  Our team, a collective of enthusiastic, diverse individuals, operates out of three global locations: the US, the UK, and Australia. Each day, our team significantly contributes to both our business and the evolution of the audit industry.
  
  We maintainan optimal balance, embracing the agility and collaborative spirit of a start-up, unencumbered by rigid corporate structures, yet with the stability, resources, and professionalism of an established, international company.
  
  Our core values are the essence of our operations:
  
  
  • Science - We experiment and make decisions based on data over intuition
  
  
  
  • Ownership - We empower our people and embrace accountability
  
  
  
  • Openness - We share, challenge and embrace feedback, learning from our successes and failures
  
  
  
  • Agility - We have a bias for action and iteratively solve problems.
  
  
  THE ROLE
  
  The Growth Marketing Specialist plays a key role in accelerating Inflo'sglobal growth by executing high-impact, AI-driven demand generation and ABM campaigns across multiple channels.
  
  This role focuses on building, launching, testing, and optimizing campaigns that drive engagement, SQLs, and pipeline, using automation, experimentation, and advanced analytics to continuously improve performance. AI is central to how this role operates - from personalization and creative testing to performance insights and scalable execution.
  
  This is a hands-on role suited to someone with B2B SaaS experience who is ready to take ownership of campaign delivery, apply emerging technologies, and help evolve how growth marketing is executed within a high-performing, data-driven team.
  
  RESPONSIBILITIES
  
  Campaign Execution
  
  
  • Build and launch multi-channel demand generation and ABM campaigns across email, paid social, and landing pages to drive engagement and pipeline.
  
  
  
  • Design and manage nurture programs, audience segmentation, and workflows in HubSpot.
  
  
  
  • Translate growth strategy into scalable, repeatable campaign execution.
  
  
  AI Led Experimentation
  
  
  • Use AI tools to accelerate campaign creation, personalization, creative testing, and performance optimization.
  
  
  
  • Experiment with automation and emerging technologies to improve speed, efficiency, and results.
  
  
  
  • Capture and share insights to scale what works across the growth engine.
  
  
  Optimization & Analytics
  
  
  • Continuously test and optimize ads, emails, and landing pages to improve conversion rates.
  
  
  
  • Monitor and analyze performance across HubSpot, LinkedIn Campaign Manager, Google Ads, and LeadInfo.
  
  
  
  • Report on engagement, SQL contribution, and ROI, recommending clear actions to improve outcomes.
  
  
  Collaboration & Delivery
  
  
  • Partner with the Demand Gen Lead to operationalize new growth initiatives.
  
  
  
  • Collaborate with design, product marketing, and events to deliver high quality, on brand campaign assets.
  
  
  
  • Ensure campaigns are delivered on time, to spec, and aligned to growth priorities.
  
  
  KEY COMPETENCIES -
  
  
  • Experience in B2B SaaS marketing, ideally in demand generation or ABM.
  
  
  
  • Proven ability to execute campaigns using marketing automation platforms.
  
  
  
  • Strong understanding of the marketing funnel and conversion optimization.
  
  
  
  • Comfortable experimenting with AI tools for campaign enhancement and performance insights.
  
  
  
  • Analytical and data-driven mindset, able to interpret results and act quickly.
  
  
  
  • Excellent communication and copywriting skills.
  
  
  
  • Highly organized and proactive, with strong attention to detail.
  
  
  
  • Curious mindset - eager to test, learn, and try new approaches to lift SQL results.
  
  
  
  • Comfortable using tools like HubSpot, PowerPoint, Excel, Canva, Monday.com (or similar).
  
  
  CORE VALUES IN ACTION
  
  
  • Science: Uses data, experimentation, and testing to improve campaign performance.
  
  
  
  • Ownership: Takes responsibility for campaign delivery and outcomes.
  
  
  
  • Openness: Shares learnings, insights, and feedback across the team.
  
  
  
  • Agility: Quickly adapts campaigns based on performance and changing priorities.
  
  
  THEOFFER
  
  As an employee at Inflo, you'll enjoy the following benefits:
  
  
  • Generous medical, vision and dental benefits
  
  
  
  • Up to 3% matched 401K contributions.
  
  
  
  • 25 Days holiday plus 8 Federal holidays, with an additional 0.5 days for every year of service.
  
  
  
  • Flexible working environment - Work whenever and wherever that suits you. At Inflo, we measure results, not the amount of time you spend behind your laptop.
  
  
  
  • Working fully remote role within the USA.
  
  
  
  • Annual trip to the UK to attend our Employee global gathering.
  
  
  
  • Generous Employee Referral Scheme to the equivalent of £1000.
  
  
  
  • Financial support to enhance your home working environment.
  
  
  
  • Continued professional development.

• About the company

  The best remote jobs for you

Notice