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Job Description
- Req#: 4908699
Territory Executive / Sr. Territory Executive is responsible for achieving and exceeding the budgeted sales of products through planned coverage of customers and timely implementation of sales promotion initiatives within a certain geographic territory ind ependently. The role holder is expected to be a vital interface between Pfizer and medical professionals by briefing them on the scientific features and patient care benefits in respect of company’s products in accordance with established sales and distribution policies
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POSITION RESPONSIBILITIES
In order of importance, list the key accountabilities critical to the performance of the position. It is recommended not to list actual tasks but focus on essential responsibilities that highlight accountability and level of judgment required.
1. Strategic/ Policy • Ensure achievement of Sales budgets for the assigned geographical territory • Develop a clear understanding of his/her role as a responsible Officer of the Company and apply the knowledge, experience and skills to achieve the defined objectives for the posi tion and the team. • Review and discuss his/her plans for the achievement of territory’s sales budget each month (overall and product wise). Seek the assistance of the District Manager in formulating sales strategy. • Conduct sales analytics to identify ar eas / stakeholders to be focused upon for driving business growth in the territory • Provide inputs to the District Manager to help him validate the sales forecast or the rolling sales plan as per the defined frequency • Provide inputs to the District Manager to help him manage salvage net to maintain it at an acceptable level • Jointly with the District Manager, classify the medical practitioners in his/her territory in three categories A, B and C in the descending order of importance, A being the most important and C the least. • Schedule the frequency of calls on the doctors depending on th eir criticality with respect to achievement of the sales targets for the district • Deliver promotional messages tailored to each customer’s need so as to maximize sales • Strictly adhere to coverage plans and frequency • Strictly adhere to all applicable Pf izer policies and procedures.contacts with medical practitioners, consultants, chemists and wholesalers.
• Book orders from the retailers to ensure adequate availability of products to meet the market demand. Also, ensure display of point-of-sale promotion material display in retailers’ stores in line with the promotion plan • Ensure thorough pre-call planning and ask for the assistance of the District Manager wherever nec essary. • Prepare and implement special schedule for doctors’ visits/calls at the time of new product launch or sales campaign etc. using special presentation and promotional materials in line with the sales strategy • Carry meticulous one-to- one detailing of the product bringing to the doctor’s attention the special features/benefits of the product, its proven efficacy, new research and clinical findings etc. • Follow the approved tour program. • Prepare and send daily reports as per the defined process on his/her day to day activities mentioning in detail about the calls made on the doctors clinics and hospitals. • Maintain contacts with nursing homes, clinics and hospitals in his/her territory. Collect the data on annual budget for medicines wit h respect to each of the hospitals, their mode of purchase, rate contract, and drug committee members • Forward adverse events and productcomplaints reported by customers and consumers in the appropriate format in a timely manner as described in the releva nt SOPs • Conduct taxi tours to meet the customers in micro-interiors and generate business for the products • Conduct group meetings, speaker programs, and round table meetings for the doctors and chemists to create awareness around product benefits • Conduc t disease / patient awareness / screening programs in coordination with the medical associations. • Build relationships with and manage Key Opinion Leaders (KOLs) and key customers • Coordinate with CFA for inventory management • Execute the product promotion campaigns for new and existing products for the territory • Track the hospital purchase trend for the territory • Conceive, plan and organize Continuing Medical Education (CME) programs with help from HODs, Consultants and hospital admin departmentRESOURCES MANAGED
Financial Accountability
ORGANIZATIONAL RELATIONSHIPS
Provide the primary contacts that this position will have interaction with as a regular part of the position responsibilities. Include any external interactions as appropriate.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Sales #LI-PFEAbout the company
At Pfizer we know that great things happen anywhere people come together with one shared goal. And the greatest rewards are sometimes where you least expect them. The future of medicine is happening at Pfizer.