• Job Description

  Req#: R-96031

  Location(s):

  United States of America

  City/Cities:

  Atlanta

  Travel Required:

  00% - 25%

  Relocation Provided:

  No

  Job Posting End Date:

  November 12, 2023

  Shift:

  Job Description Summary:

  The Human Insights Manager, Brand Insights will play a key role on the Human Insights North America Operating Unit (NAOU), responsible for strategic consulting, marketing research, and consumer & marketplace analytics. This will include implementation of the brand/category learning plan and connecting and integrating research across the Marketing organization and global Human Insights Network.

  This role will be responsible for conducting custom research & analytics in the areas of brand strategy, communication, and innovation and will interface with the Marketing organization and networked cross-functional teams (within the NAOU and globally) to ensure effective cross-pollination of knowledge, informing strategic initiatives using the power of data, analysis and insights. This role requires strong influencing and communication skills (written, verbal and visual), comfort working in a networked environment, and ability to balance multiple priorities and stakeholders. The ideal candidate will have a background in both custom research techniques and syndicated marketing intelligence sources, but strength in one area with an aptitude for continuous learning will be considered.

  What You’ll Do For Us:

  • Execute insights learning plan in coordination with the Human Insights lead, marketing partners, and global insights network, helping to identify knowledge gaps and opportunities and threats for brands and the category

  • Partner with Marketing to enable brand equity building and consumer relationship building, recruitment and loyalty across portfolio of brands

  • Conduct custom research and analytics, integrating insights with other internal or syndicated resources

  • Perform consumer trend analysis to deliver holistic answers to business questions

  • Oversee research and insights application to inform creative strategy and innovation pipeline, including idea generation, campaign measurement, product & packaging development, visual identity, concept testing, and new item launch

  • Develop shopper understanding and purchase journey in collaboration with Commercial Human Insights team

  • Apply cross-portfolio disciplines and frameworks, e.g., Brand Edge, MDF, Consumer Segmentation, Needs States

  • Partner within NAOU and global insights network to share insights, best practices and enhance capabilities

  • Conduct ad hoc research as needed to support global campaigns, cross-functional efforts

  • Manage suppliers, advise appropriate methodologies, initiate fieldwork, determine analytic plans, generate final reports to commercialize knowledge and recommendations in a compelling way

  Qualifications & Requirements

  Minimum:

  • Bachelor's Degree in social sciences or business-related fields

  • 5+ years of experience in consumer insight, market research/analysis and/or shopper insights

  • Strong knowledge of Market research techniques, holistic analysis and business question resolution

  • Experience working directly with Marketing teams and executing and analyzing primary and secondary data related to brands/categories

  • Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners and able to design effective and efficient insight programs to address business questions

  • Must be collaborative in nature, comfortable both contributing to and utilizing insights, strategies and activations around our network

  Preferred:

  • 7+ years of experience in custom research working for or with a Consumer-Packaged Goods manufacturer

  • Master’s coursework or degree in social sciences or business-related fields is a plus

  • Coca-Cola system and/or beverage category knowledge

  Functional Skills

  • Marketing Research Knowledge: Knowledge of custom research methodologies and industry resources (e.g., Ipsos/Kantar, Nielsen/IRI, Mintel, NPD, Numerator, etc.)

  • Business Consulting Skills: Identify opportunities and gaps by via understanding of the business and application of quantitative and qualitative industry, consumer, and syndicated insights

  • Synthesis and storytelling: Communicate, influence and convince stakeholders through a structured, fact base and action-oriented storytelling

  • Communication Skills: Communicate complex information and implications both verbally and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story. Must be able to translate technical/ market research information into compelling business implications and call to action/ recommendation to the business.

  • Strategic thinking : Integrate diverse business insights and connect the dots to develop holistic approaches to understanding people and building upon existing knowledge

  • Collaboration: Form relationships and serve as a trusted partner and advisor to Marketing lead, and share knowledge and best practices across the Insights organization and global network

  • Prioritization: Prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities. Ability to orchestrate multiple stakeholders, delivering the highest priority and solutions in a holistic fashion.

  • Analytic Skills: Analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources

  • Technical Aptitude: Learn and effectively use information/business tools and platforms (i.e., CCV, Nielsen Connect, additional primary and third-party insights platforms, MS Office Suite, PowerBI, etc) to obtain and analyze relevant information

  • Agility: Removes barriers to move faster. Experimental mindset and adaptive. Thrives under pressure and fast pace

  What We’ll Do For You

  • Join our team and contribute to driving the growth of some of the world’s most iconic & innovative brands. Working for a globally networked organization committed to scaling best practices and ideas, there is no limit to the impact you can have or the network of colleagues you can build.

  • Our company’s purpose is “To Refresh the World. Make a Difference” and this role will empower you to have a direct impact on business strategies. You are joining an organization that is passionate about continuing to transform our business into a consumer first organization. And you will have an opportunity to help shape this journey, evolve your role & skills as we make progress and build foundations for a more connected and world-class insights group.

  • As part of the Human Insights team, you are joining a high performing team passionate about truly understanding humans and using that knowledge to serve as trusted advisors to our business partners across the organization.

  Skills:

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

• About the company

  The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia.

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