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Job Description
- Req#: 445135
Description
Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans to the table that are proven to drive brand and sales results? You may be the ideal candidate for our high-performing insurance marketing specialist position, and we need to take our company's marketing experience to the next level.
In this role, you'll serve as the point person for developing, creating, and implementing digital marketing campaigns that support our public relations, insurance sales representatives, and team members, and reach our customers who are seeking ways to safeguard against the risks of everyday life. Bring your positive attitude and proactive problem-solving skills, and we will provide you with the support you need to continuously grow your career. Apply today to join our team!
Responsibilities
• Review insurance policies for accuracy, coverage, and limits in order to recommend modifications, as needed
• Facilitate sales by keeping accurate records of personal information of prospects and customers within the insurance company databases
• Customize personal lines insurance policy options, quotes, and educational materials for potential and current customers
• Employ creative networking and sales strategies to generate leads that convert prospective clients into new clients
• Inform supervisors of timely industry trends in the marketing field for consideration
• Maintain our CRM system by tracking marketing campaigns e-marketing and subscriber lists, and other necessary information
• Analyze and report results of content marketing campaigns, sponsorships, events, paid advertising, and speaking engagements to maintain a profitable cost-per-lead balance that drives Marketing Qualified Leads (MQLs)
• Consult with creative team on marketing collateral and campaign and promotional materials
• Implement events and other marketing initiatives to drive insurance sales and brand awareness among key target audiences
Qualifications
• 1-2 years of experience working as an entry-level marketer, digital marketing specialist, B2B communicator, life insurance specialist, or similar insurance industry role preferred
• CRM, analytics, and marketing automation tools prowess is essential
• Bachelor's degree in marketing communications, advertising or other related field is required
• Candidates must have core computer skills and experience using Microsoft Office programs including Word and Excel
• Project management, analytics, verbal/written communication skills, and superb organization experience is a mustAbout the company
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