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Job Description
- Req#: 445135
Description
Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans to the table that are proven to drive brand and sales results? You may be the ideal candidate for our high-performing insurance marketing specialist position, and we need to take our company's marketing experience to the next level.
In this role, you'll serve as the point person for developing, creating, and implementing digital marketing campaigns that support our public relations, insurance sales representatives, and team members, and reach our customers who are seeking ways to safeguard against the risks of everyday life. Bring your positive attitude and proactive problem-solving skills, and we will provide you with the support you need to continuously grow your career. Apply today to join our team!
Responsibilities
• Review insurance policies for accuracy, coverage, and limits in order to recommend modifications, as needed
• Facilitate sales by keeping accurate records of personal information of prospects and customers within the insurance company databases
• Customize personal lines insurance policy options, quotes, and educational materials for potential and current customers
• Employ creative networking and sales strategies to generate leads that convert prospective clients into new clients
• Consult with creative team on marketing collateral and campaign and promotional materials
• Implement events and other marketing initiatives to drive insurance sales and brand awareness among key target audiences
• Manage all marketing strategies and campaigns by working with vendors, insurance agents, sales agents, and marketing team members
• Optimize strategy via A/B testing and reporting on content campaigns, digital sponsorships, media buys, speaking engagements, and more to maintain a favorable cost-per-lead ratio while driving MQLs
• Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed
Qualifications
• Experience using Microsoft Office including Word and Excel and core computer programs is essential
• 1-2 years of experience in a digital marketing specialist role, entry-level marketing, B2B, life insurance, or similar role in the insurance industry is a plus
• Proven proficiency leveraging CRM, analytics platforms, and marketing automation tools
• Exemplary organization, project management, analytical, and verbal/written communication skills are required
• Bachelor's degree in advertising, marketing, communications, or similar specialty is necessaryAbout the company
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