Launch Potato
Lead Video Ad Copywriter
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Job Description
- Req#: 5749292004
Employer Industry: Digital Media
Why consider this job opportunity:
- Salary up to $135,000 per year
- Profit-sharing bonus included in the compensation package
- Opportunity for career advancement and growth within a high-performance culture
- Flexible remote work environment with a global team
- Chance to lead and innovate in performance marketing copywriting
- Commitment to diversity, equity, and inclusion in the workplace
What to Expect (Job Responsibilities):
- Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
- Oversee the performance of copy across paid social, search, display, and programmatic channels
- Analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- Lead the development of compelling video scripts that drive performance and meet compliance standards
- Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
What is Required (Qualifications):
- 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads
- 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
- Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
- Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
How to Stand Out (Preferred Qualifications):
- Experience with developing copy for various digital platforms and media formats
- Familiarity with compliance requirements in advertising and marketing
- Proven track record of driving significant improvements in campaign performance
- Strong network of freelance writers and creative contributors
- Experience in mentoring and training junior writers
#DigitalMedia #PerformanceMarketing #Copywriting #RemoteWork #CareerGrowthAbout the company
The Discovery and Conversion Company. Launch Potato connects the world's fastest growing brands to customers at all parts of the consumer journey.
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